E-mail campaigns lead recipients to landing pages for a variety of reasons: to provide the customer or prospect with additional information, a video or registration for events, to get them to sign up for white papers or enter contests; or to request that they fill out a credit card form or take a survey, among [...]
I often hear dramatically different definitions and interpretations of what “Full Service” means as it relates to email marketing. Please don’t confuse the quality of service with the level of service…these are two very different things. ”Level” describes the agreed upon ownership of various activities between the customer and the contractor/vendor. These activities could range [...]
…It’s not that sales reps don’t want to be involved earlier (nice double negative, Cramer), it is simply that times have changed. Prospects are now able to hide behind the curtain and educate themselves…at their own pace. Take a look at a 90-day sales cycle from 10-15 years ago: Prospect identifies a business need or [...]
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