Tag Archive for 'Testing'

Not Everything is Set in Stone

If you’ve done any research on email best practices, you’ve read about a lot of rules and guidelines.  For any beginning email marketer this is a must.  After getting to know your recipients, learning the basics, and knowing which rules can and which rules cannot be bent, it may be time to start experimenting.  Track [...]

Email A-B Split Testing–If you are going to win, you have to play the game

I was invited down to Nashville, Tennessee last Sunday to watch my Colts play the Titans.  The Colts were a perfect 4-0 going into this game and the Titans were off to a horrible start at 0-4.   As we tailgated before the game, it was interesting to hear some of the comments from the local [...]