I often hear people compare unwanted email to junk postal mail. There is some validity to the comparison. I know there have been times our home mailbox has been crowded (if not full) with offers that I never asked for. At certain times of the year, we get catalogs galore, and probably half are from [...]
I have been watching the debate shape up surrounding the emergence of social media, it’s surge to success, and how it relates to email marketing. The debate goes on where one camp believes social media will replace the need for email entirely, whereas another camp believes when combined effectively with email marketing, it can [...]
Today we announced that we have integrated Cantaloupe.tv’s new VideoHereTM online video platform with our own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long.
VideoHere joins other video solutions in Delivra’s [...]
Here’s the latest spin on why email marketers shouldn’t have to worry about opt-ins. According to the CEO of one marketing database company, this time, it’s the economy. Because, really, who can afford to follow best practices these days? Desperate times, desperate measures, and all that. Naturally, his company is there for you in [...]
Today, Delivra participated in an interview with Webmasterradio.fm and their Inboxed Show highlighting best practices and emerging trends in technology and email marketing. The show aired LIVE from the LeadsCon Las Vegas event where industry experts are currently gathered to learn, network and share effective lead generation strategies.
During our portion of the interview, Delivra responded [...]
Where: West Yellowstone, Wyoming
Why: Snowmobile capital of the U.S.
When: February 19, 2010
How: Arctic Cat sled with heated handle bars and foot rests
What: Two Top Mountain summit in the Gallatin National Forest
Altitude: 9000 feet atop the continental divide
Temperature: 10 degrees below zero Fahrenheit
Moment: When our guide pulled out [...]
Over the years Marketing has evolved tremendously, and with the addition of new methods often comes confusion in terminology. Recently, I was asked this, “What is an ‘impression’ anyway?”
In traditional advertising terms, an “impression” is a measurement of how many people an advertisement can reach, often measured by the audience size. When you are [...]
At last month’s MarketingSherpa Email Summit, Bob Johnson, VP and Principal Analyst, IDG Connect, presented new research into B2B technology buyers’ email opinions and habits.
Topics included factors that influence buyers to opt-in and open vendor email, and how specific content and offers affect subsequent actions, such as pass-along and clickthrough.
Insight #1. Buyers rely on email [...]
The caller to our offices surprised our salesperson with the question: “Can you guys provide me with a list of 500 million email addresses?”
When you’re in the email marketing industry, inquiries from would-be list buyers are, sadly, not uncommon. “No,” came the reply from our salesperson, “that’s not our business.” Usually the conversation ends right [...]
Last week, Delivra exhibited and attended the EEC’s Email Experience Evolution Conference in Miami. The conference was a chance to meet email marketers from around the world and hear their best practice insights for email marketing. The event was an excellent chance for us to learn what email marketers are doing and what works. The [...]
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