According to a 2007 Forrester Research study, 35% of subscribers open an email because of what’s in the subject line. Although the data is three years old the message is more relevant than ever. Why?
As a busy marketer and mom, I can tell you that it takes a lot to capture my attention away from whatever my focus may be at the time. Last night after checking my personal email account, I quickly scanned a whole host of emails (50-60 at least.) Some of which, like Land’s End and [...]
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