Just when we all were getting the hang of social sharing and what it could mean to brands and organizations, Facebook switched it up. If you haven’t already heard, Facebook announced that the “Become a Fan” feature on Pages has been changed to “Like” to make things more consistent across the entire platform.
Whether you like [...]
We’ve talked about why you should use landing pages in your e-mails. But did you know that Delivra offers themed landing pages to match your newsletter template? If you click on Content, Templates and then click on the Announcements tab you will see a few additional options that look very similar to the new templates [...]
There is a slight learning curve to switching from print to e-mail newsletters, but not to worry it isn’t too steep! Think of the benefits, your results are immediate (real-time tracking on who’s opening, clicking or sharing), your cost is substantially lower (no more printing and postage costs) and you get to know your audience [...]
I’ve recently purchased the book, “The New Community Rules: Marketing on the Social Web.” It’s been a great resource for learning more about social media and how to best use it. Today, I’m going to offer some of the helpful tips it provides about the social networking site, LinkedIn.
For those of you that haven’t [...]
It’s that time of year again. Time to put away the holiday decorations, pitch the rest of the leftovers that are making it impossible to fit anything else in your refrigerator, and look forward to 2010. So…How does it look? A recent poll I read quoted “48% of Americans stated they were somewhat likely to [...]
What’s one of the biggest keys to success in life?
Not giving up.
Our newest Delivra salesman had set up a sales call with a corporate headquarters marketing chief this week. He asked me to accompany him on the sales call reasoning that there may be questions that I would be more experienced at answering. The reception [...]
It’s become common for our clients to insert links into email content that drive recipients to social media sites (Facebook pages, for example), and for good reason. Brand pages on social networks are an excellent way to continue, en masse with your most engaged subscribers, a conversation that began with an email.
But something we don’t [...]
We at Delivra are excited to announce eMailChatr, our blog, where we will deliver email marketing best practices, tips, and insights. You will be reading insights from the various resident experts here at Delivra and on occasion we may even have a guest or two. In addition to email marketing information, we may [...]
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