Twenty-five years ago, electronic mail was available to only a handful of people in what was often referred to as the data processing industry. Few of them probably had any idea of just how prevalent email communication would become. Fewer still could have foreseen the use of the near-instantaneous communication as a marketing tool. Are [...]
I was recently asked by American Express OPEN Forum what important lessons my marketing mentor taught me. Here is a portion of the article. Click the link at the end to read the full story on the American Express OPEN Forum. Most of us remember the first person who opened our eyes to a new [...]
I have participated in an advisory council for a particular company over the last year. In our most recent meeting, we were presented with their marketing plan for 2010 which included things like the proposed budget for each line item, marketing mix adjustments from 2009, ROI for each line item in 2009, etc. Now I [...]
I recently read a number of articles and blog posts advocating that social media is the wave of the future. Which I found intriguing especially given the viral nature and how I have seen successful campaigns spread like wildfire. However, their next assertion that email is dying as a means for marketers to communicate and [...]
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