Last week, Delivra exhibited and attended the EEC’s Email Experience Evolution Conference in Miami. The conference was a chance to meet email marketers from around the world and hear their best practice insights for email marketing. The event was an excellent chance for us to learn what email marketers are doing and what works. The [...]
I get a lot of questions from large senders that all follow the lines of “what can I do to make sure my emails make it to the inbox?” Enough so that I sometimes feel like a broken record. Which is why it is always nice to find someone else answering the question [...]
I don’t know about you, but I was not born a designer. I have learned quite a bit in the years since I have been marketing and even more so since I have been creating email marketing campaigns. One of the greatest things I learned over time is to find valuable resources that you can [...]
I’m often asked the question, “If I can’t buy a list, how can I get people to opt-in?” The answer is this: There are limitless ways to build an email marketing list, but fist and foremost any organization must remember to choose the methods that fit your audience. Today I will cover a sampling of [...]
One often overlooked aspect of email marketing programs is the level to which your audience is engaged and interacts with your mailing. Too many people focus on the size of their list as a measure of their success. “If we send to more people, we’ll sell more,” seems to be the thinking.
I’ve had plenty of [...]
It’s become common for our clients to insert links into email content that drive recipients to social media sites (Facebook pages, for example), and for good reason. Brand pages on social networks are an excellent way to continue, en masse with your most engaged subscribers, a conversation that began with an email.
But something we don’t [...]
I was excited to launch our video integration with Cantaloupe after six months of development. I’m sold on the value of video over plain text/html content and was anxious to collect some real world data. Our newsletter announcement last Friday would be a test to see if the market shared my enthusiasm.
Even though Friday is [...]
We at Delivra are excited to announce eMailChatr, our blog, where we will deliver email marketing best practices, tips, and insights. You will be reading insights from the various resident experts here at Delivra and on occasion we may even have a guest or two. In addition to email marketing information, we may [...]
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