PINK magazine is an online publication that offers professional women advice about career development, delivering tools, tactics and strategies to help them be more successful in business as well as in life. A typical feature might be an interview with a female C-level executive or a feature story about raising investor capital. The magazine’s average [...]
…It’s not that sales reps don’t want to be involved earlier (nice double negative, Cramer), it is simply that times have changed. Prospects are now able to hide behind the curtain and educate themselves…at their own pace. Take a look at a 90-day sales cycle from 10-15 years ago: Prospect identifies a business need or [...]
In my line of business, I sign up for a *lot* of email newsletters. Most of my subscriptions aren’t necessarily based on an affinity for the brand, but rather a desire to stay in touch with how other companies–beyond Delivra’s clients–are using email. One observation I’ve made is that (in my inbox, at least) the [...]
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