Years ago, I would have been impressed if I came across a commercial email with my name in the subject line. I would have felt like that email was written with me in mind, and I’d open it to find out more about it. Today? That’s a different story. I’m especially skeptical of any email [...]
The email industry has been around for more than a decade. In that time, industry leaders have done a great job of creating best practices for marketers to follow to ensure the success of their email marketing campaigns. It’s amazing to me, then, that so many email bad emails continue to be sent. In my [...]
If you’ve done any research on email best practices, you’ve read about a lot of rules and guidelines. For any beginning email marketer this is a must. After getting to know your recipients, learning the basics, and knowing which rules can and which rules cannot be bent, it may be time to start experimenting. Track [...]
A lot of companies are using email marketing to send out a newsletter in order to update their readers and keep them connected and informed. In previous blog posts, such as Keep ‘em Moving and Making the Switch from Print Newsletters to Email Newsletters, Delivra has focused on offering tips and guidance to sending out [...]
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