This is the third installment in my summer book series.
Selling the Invisible, Harry Beckwith’s field guide to modern marketing, has been on my book shelf for over a decade. It’s where I go to find fresh ideas for energizing day-to-day operations. It’s a treasury of hundreds of quick, practical, easy-to-read strategies – few are more [...]
Delivra has just announced its first ever Extreme Email Makeover contest! If your current email design is in desperate need of a major “face lift” and you want to take advantage of the design skills and various other talents of the Delivra team to help then this is definitely the opportunity for you!
Marketers thrive on information about customers and prospects. It’s one of the reasons email is such a powerful marketing channel–the ability to see in real-time exactly which recipients are interacting with your content, and how (opening/clicking/sharing), and to what effect (page hits/conversions).
However, the marketer’s desire to collect as much data as possible, when [...]
The Business Marketing Association’s Engage 2010 conference held in Chicago the first week of June was an exciting gathering of some of the best thinkers in marketing today. As each speaker took the stage, the audience found another great nugget to take back to the real world and implement to make their marketing programs better.
Delivra [...]
If you are like me or anyone I know, you are likely always on the go. Life today is not as simple as it used to be. One of my saving graces has been my smartphone.
It literally never leaves my side
It serves as my alarm clock
It provides me with entertainment
It has my calendar
It has my [...]
Business is good. We are hiring more staff and Delivra will be needing to expand office space. Planning ahead, I met with a commercial real estate representative from one of the largest brokerages in the world.
He had done his homework by going to our web site to research our business.
I know, just when you thought you had heard enough hype on the new iPhone~here it comes again! Here’s the thing, Apple is genius when it comes to marketing and brand (no pun intended). It’s not just them though, simple is something that works in this cluttered time we live in. So earlier this week I [...]
I read a question from a marketer recently who was asking if he should include a text message in addition to the HTML messages that he is sending and it made me realize that some of the things I take for granted aren’t necessarily common knowledge. The shortest answer to the question is “yes.” [...]
I have the exciting opportunity to partner with a client who is literally starting from scratch. No e-mail content to send and no e-mail addresses to e-mail the content to. What a fantastic situation to be in!! First, it answers the age old question “How many e-mail addresses do I need to have in my [...]
In my last post “High Return Email Marketing” I described the triggered birthday coupon El Torito restaurant sent to my email box. Last week a friend and I redeemed the coupon.
Below is the bill.
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