Jumping into an email marketing program without doing the necessary planning is a little bit like waking up married in Vegas: It seemed like a good idea at the time, but in hindsight you’ve made a big mistake.
E-mail campaigns lead recipients to landing pages for a variety of reasons: to provide the customer or prospect with additional information, a video or registration for events, to get them to sign up for white papers or enter contests; or to request that they fill out a credit card form or take a survey, among [...]
I’m an avid reader of the Brass Tack Thinking blog (thanks for the suggestion Carissa!). A couple of days ago this blog post, Run Your Own Race, struck me on both a personal level and as it relates to email marketing industry averages. While I am just as competitive as the next girl or guy, [...]
Just when we all were getting the hang of social sharing and what it could mean to brands and organizations, Facebook switched it up. If you haven’t already heard, Facebook announced that the “Become a Fan” feature on Pages has been changed to “Like” to make things more consistent across the entire platform. Whether you [...]
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