For those of us that have not been hiding under a rock, you’ve probably witnessed the Blue Collar Comedy Tour, where Jeff Foxworthy, Bill Engvall, Ron White (my personal favorite), and Larry the Cable Guy put on a comedy act that has entertained the masses. One of the more infamous segments of their act is [...]
In business, mistakes are bound to happen and the TPE blog this week highlights some of those common mistakes. But, it also highlights several people’s insights and suggestions on how to avoid them as well. Our very own Director of Marketing at Delivra, Carissa Newton was cited and gave her opinion on a rather popular [...]
TPE is a blog that is dedicated to offering tips and information to those interested in entrepreneurial strategies. The blog is a compilation of business professionals opinion’s on a certain topic. Carissa Newton, the Director of Marketing for Delivra, has contributed her own insights to the blog on several occasions. The most recent is for the topic – [...]
Today’s blog post is the second book in my summer reading series.
A few years ago, I hired a management team member who came from an organization that was people challenged. By that I mean that sales ruled and everyone else was their subjects. Sales could say anything and do no wrong no matter how exaggerated [...]
Delivra has just announced its first ever Extreme Email Makeover contest! If your current email design is in desperate need of a major “face lift” and you want to take advantage of the design skills and various other talents of the Delivra team to help then this is definitely the opportunity for you!
Recently, our very own Director of Marketing, Carissa Newton, was cited in a great new blog – TPEntrepreneur. This particular blog article highlights how to get reliable customer feedback. Several people contributed their thoughts and ideas to the article, so click here to read what they had to offer!
For more information on how to [...]
Twenty-five years ago, electronic mail was available to only a handful of people in what was often referred to as the data processing industry. Few of them probably had any idea of just how prevalent email communication would become. Fewer still could have foreseen the use of the near-instantaneous communication as a marketing tool.
Are you [...]
Everyone is crunched for time and facing a bulging inbox. Marketers can respond to this challenge by being concise and compelling in their e-mail marketing design. There are three ways to do this:
1. Design your email so the copy is on a single screen above the fold.
To find out what the other ways are and [...]
Not long after joining Delivra in September 2008, I embarked on a research project. I wanted to sample the end-user experiences offered by competitors to Delivra and compare those to our own subscription/profile management tools. So I set up a brand new Gmail account and immediately subscribed it to about three dozen newsletters.
The companies I [...]
I have often said that marketers cannot be effective if they are looking at each tactic in a isolated tunnel. In my opinion, all marketing efforts should be woven together to ensure the greatest return and results across the various marketing mediums. It was refreshing to hear this from one of our clients this morning. [...]
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