Last week we announced that we have integrated Cantaloupe.tv’s new VideoHereTM online video platform with our own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long. Signup for the Webinar Today!
Learn how [...]
Including a signup form on your website is easier than you might think.
Delivra’s system has an easy to use subscribe form builder (found under the “Web Forms” options in the “Utilities” section) which lets you choose what data you wish to collect. Additionally, you’re also able to control the subscriber’s experience after they sign-up [...]
ALT text is not something to ignore when putting together your email creative. Not all email clients will display your images’ ALT tags, but they’re still worth using. In the likely event that a recipient will have images blocked upon viewing your email content, the ALT text is what they will see first; if the [...]
I attended a local bridal tradeshow with a friend of mine who is getting married soon. When we arrived we signed in with our contact information. I was asked to give my e-mail address. I threw caution to the wind and gave them my e-mail address. My e-mail address was then given to all the [...]
With apologies to all who follow this blog hoping to read some perspective on industry trends, or deliverability best practices, or musings on business from our leader…today’s post is primarily for Delivra’s clients.
Our technical staff (Development + IT) is constantly making improvements to our software. Sometimes these changes are worthy of fanfare such as press [...]
Have you ever heard the mantra, “Your data is only as good as the database behind it”? With today’s technologies like email marketing and CRM, organizations have a wealth of data in which to use in managing their business and communications. We’ve talked previously about the data you bring into your Delivra account. How it [...]
Let’s say you’re just about done putting together your email content. It’s approved to send out and you’re proud of how great it looks. You send yourself a test email for one final check… and it’s completely blown apart! What do you do? Before you light your computer on fire and throw it at the [...]
One of our clients called Tech Support recently, suspecting something might be broken with our built-in email content checker. The problem? Her message’s SpamAssassin score was too good. She had never before seen a perfect score of 0.0 and wondered, “Did you guys change something?”
Actually, we did (thanks for noticing!). Our content checker formerly used [...]
Images in email marketing are a great way to reinforce your brand and your message, but using images does come with some inherent issues that you can avoid.
First: Anytime you send an email using images, don’t forget to reinforce that message in your text version of the email. That way if a recipient has their [...]
Recently we at Delivra have been working on a feature that lets users insert, into their mailings, social media icons that recipients can click on to easily share a mailing (or part of a mailing) with their network of friends. Not only would we track which icons were being clicked on, we would also [...]
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