E-mail campaigns lead recipients to landing pages for a variety of reasons: to provide the customer or prospect with additional information, a video or registration for events, to get them to sign up for white papers or enter contests; or to request that they fill out a credit card form or take a survey, among [...]
Plenty of women hate the color pink and wouldn’t have enough time to leaf through magazines even if it were 100 degrees and they could use them as fans. But whether they’re purposely defying tradition or simply following their own paths, many of the professional women who love Atlanta-based publisher Pink are helping its e-newsletter [...]
Here at Delivra, we are excited to announce to our faithful readers that we’ve been selected by customer relationship manager (CRM) solution provider AddressTwo as its integrated email service provider. AddressTwo is a great company that provides small businesses with technology and processes for managing sales, marketing and productivity. With more than 1,200 users, the [...]
I recently went to visit a friend and had the opportunity to meet some new people. Of course, as always when meeting new acquaintances we went through the usual introduction of sharing our names and how we know the person who introduced us. After awhile, the question usually asked is: what is it that you [...]
I receive the daily Seth Godin blog posting via email. Most days it’s just entertainment but today’s topic got me thinking.
Not long after joining Delivra in September 2008, I embarked on a research project. I wanted to sample the end-user experiences offered by competitors to Delivra and compare those to our own subscription/profile management tools. So I set up a brand new Gmail account and immediately subscribed it to about three dozen newsletters. The companies [...]
When the American Le Mans Series stopped in Long Beach, Calif., May 21-23, the race’s email campaigns delivered conversion-to-sales rates that were two to three times higher and open rates 15 percent higher than last year’s campaigns, thanks to the assistance of email service provider (ESP) Delivra (http://www.delivra.com). The American Le Mans Series is a [...]
Someone not involved with email marketing recently asked me if the anti-spam positions taken by Delivra and other email service providers aren’t hypocritical. “After all,” he reasoned, “if spam weren’t a problem for the ISPs, then there wouldn’t be a need for spam filters, and therefore your clients wouldn’t need an email service provider to [...]
A few months ago, I blogged on the importance for marketers of understanding how email differs from other media. To illustrate my point, I used an example from my own inbox of a campaign that demonstrated a poor grasp of the medium. If you receive enough email, then you know it’s not hard to find [...]
Growing a quality list of subscribers can be hard work. One common mistake I see people make is a poorly thought out program where “opt-in is required to get x”. These types of programs can be done right, but more often than not, the ones I see are geared only toward collecting as many email [...]
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