Last week we announced that we have integrated Cantaloupe.tv’s new VideoHereTM online video platform with our own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long. Signup for the Webinar Today!
Learn how [...]
Here’s the latest spin on why email marketers shouldn’t have to worry about opt-ins. According to the CEO of one marketing database company, this time, it’s the economy. Because, really, who can afford to follow best practices these days? Desperate times, desperate measures, and all that. Naturally, his company is there for you in [...]
Now that our user interface has had its recent facelift, it’s time that our online help pages were revised as well, for all the same reasons. For too long, we have relied on help content provided by our main technology partner, but that content no longer makes enough sense to our users since we’ve [...]
We spend a lot of time talking about and counseling our clients on obtaining permission. Having a good, solid program to allow people to opt-in to your mailings is critical to the success of your campaigns. Email marketing has matured to the point that most people understand that concept and agree that permission [...]
The caller to our offices surprised our salesperson with the question: “Can you guys provide me with a list of 500 million email addresses?”
When you’re in the email marketing industry, inquiries from would-be list buyers are, sadly, not uncommon. “No,” came the reply from our salesperson, “that’s not our business.” Usually the conversation ends right [...]
I attended a local bridal tradeshow with a friend of mine who is getting married soon. When we arrived we signed in with our contact information. I was asked to give my e-mail address. I threw caution to the wind and gave them my e-mail address. My e-mail address was then given to all the [...]
Last week, Delivra exhibited and attended the EEC’s Email Experience Evolution Conference in Miami. The conference was a chance to meet email marketers from around the world and hear their best practice insights for email marketing. The event was an excellent chance for us to learn what email marketers are doing and what works. The [...]
According to a 2007 Forrester Research study, 35% of subscribers open an email because of what’s in the subject line.
Although the data is three years old the message is more relevant than ever. Why?
Our own Carissa Newton, tweeting from the EEC conference in Miami, mentions a case study presentation in which it was mentioned that Publisher’s Clearing House improved their email marketing ROI by removing inactive subscribers from their mailing list and divided the remainder into “actionable” segments for targeting.
I’m not at the conference, so I don’t have [...]
MarketingSherpa’s Email Summit in Florida last week gave marketers something to think about. When a group of bright minds get together, it’s my opinion that we should pay attention. Below is a synopsis of the major summit themes presented by MarketingSherpa.
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