The email industry has been around for more than a decade. In that time, industry leaders have done a great job of creating best practices for marketers to follow to ensure the success of their email marketing campaigns. It’s amazing to me, then, that so many email bad emails continue to be sent. In my [...]
Here is how the story goes: An excited marketer begins an e-mail marketing program anticipating a large list of engaged subscribers. She sends off e-mail after e-mail. Then reality hits. Her unsubscribe rates skyrocket and she is left bewildered and asking why. The answer is simple: She forgot the subscriber. To read more of this [...]
PINK magazine is an online publication that offers professional women advice about career development, delivering tools, tactics and strategies to help them be more successful in business as well as in life. A typical feature might be an interview with a female C-level executive or a feature story about raising investor capital. The magazine’s average [...]
You are currently browsing the emailchatr | Delivra E-mail Blog weblog archives for 'engaged' tag.
Longer entries are truncated. Click the headline of an entry to read it in its entirety.
 |
 |
 |
 |
 |
|
 |
 |
 |
 |
 |
|
 |
 |
 |
 |
 |
 |
 |
 |