Last week we announced that we have integrated Cantaloupe.tv’s new VideoHereTM online video platform with our own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long. Signup for the Webinar Today!
Learn how [...]
ALT text is not something to ignore when putting together your email creative. Not all email clients will display your images’ ALT tags, but they’re still worth using. In the likely event that a recipient will have images blocked upon viewing your email content, the ALT text is what they will see first; if the [...]
According to a 2007 Forrester Research study, 35% of subscribers open an email because of what’s in the subject line.
Although the data is three years old the message is more relevant than ever. Why?
Let’s say you’re just about done putting together your email content. It’s approved to send out and you’re proud of how great it looks. You send yourself a test email for one final check… and it’s completely blown apart! What do you do? Before you light your computer on fire and throw it at the [...]
During a demo of our software a few months ago, a prospective client–the owner of an agency specializing in web design–commented that he admired the features of our product but was concerned about giving his clients access to a user interface that looked “too much like Windows 95.”
Ouch. I couldn’t argue with him, though. Delivra [...]
Today Delivra publicly announced the availability of our new social media integration that I hinted at in an earlier post. I wanted to go beyond the press release and our whitepaper to explain our philosophy of social media integration, and why this integration is so important to our clients.
Much has been written recently about whether [...]
Video + email, what could be more engaging? As part of our partnership with Cantaloupe, Delivra can now provide video within email hosted through the Backlight Application. Click to read more!
Imagine the ability to make your email more dynamic with stronger calls to action. Video stories can help you do that in a way that [...]
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