I have been watching the debate shape up surrounding the emergence of social media, it’s surge to success, and how it relates to email marketing. The debate goes on where one camp believes social media will replace the need for email entirely, whereas another camp believes when combined effectively with email marketing, it can [...]
Today we announced that we have integrated Cantaloupe.tv’s new VideoHereTM online video platform with our own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long.
VideoHere joins other video solutions in Delivra’s [...]
Sometimes I feel like I have beat this social media trend into the ground, but just when I take a break, I see some genius marketing execution out there on some update or post.
For example, here is what I just received:
Which led me to this…..
Like just about everyone else, I’ve been watching the Winter Olympics. I am amazed at what athletes can accomplish on skis, skates, luges, sleighs and snowboards. After the slalom qualifications, my knees and back hurt for days in sympathy.
Watching the Olympics has also given me a greater appreciation for all the coordination that has gone [...]
Today, Delivra participated in an interview with Webmasterradio.fm and their Inboxed Show highlighting best practices and emerging trends in technology and email marketing. The show aired LIVE from the LeadsCon Las Vegas event where industry experts are currently gathered to learn, network and share effective lead generation strategies.
During our portion of the interview, Delivra responded [...]
ALT text is not something to ignore when putting together your email creative. Not all email clients will display your images’ ALT tags, but they’re still worth using. In the likely event that a recipient will have images blocked upon viewing your email content, the ALT text is what they will see first; if the [...]
Over the years Marketing has evolved tremendously, and with the addition of new methods often comes confusion in terminology. Recently, I was asked this, “What is an ‘impression’ anyway?”
In traditional advertising terms, an “impression” is a measurement of how many people an advertisement can reach, often measured by the audience size. When you are [...]
We spend a lot of time talking about and counseling our clients on obtaining permission. Having a good, solid program to allow people to opt-in to your mailings is critical to the success of your campaigns. Email marketing has matured to the point that most people understand that concept and agree that permission [...]
At last month’s MarketingSherpa Email Summit, Bob Johnson, VP and Principal Analyst, IDG Connect, presented new research into B2B technology buyers’ email opinions and habits.
Topics included factors that influence buyers to opt-in and open vendor email, and how specific content and offers affect subsequent actions, such as pass-along and clickthrough.
Insight #1. Buyers rely on email [...]
The 2010 EEC Email Evolution Conference once again attracted the movers and shakers of the e-mail marketing industry. Here is a handful of interesting ideas discussed that I thought were worth sharing.
Video gives a consistent 2-3x click-through rate compared to e-mails without video.
Provide an opt-in form on your company Facebook page to help grow [...]
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