At Delivra, part of our account management process includes a quarterly review where we provide a report card summary of the clients e-mail marketing efforts over the last 90 days. This report card covers topics such as sending volume, membership trends/health, complaint rates, mailings listed by engagement score, etc. It gives us a great opportunity [...]
Jumping into an email marketing program without doing the necessary planning is a little bit like waking up married in Vegas: It seemed like a good idea at the time, but in hindsight you’ve made a big mistake.
I’m an avid reader of the Brass Tack Thinking blog (thanks for the suggestion Carissa!). A couple of days ago this blog post, Run Your Own Race, struck me on both a personal level and as it relates to email marketing industry averages. While I am just as competitive as the next girl or guy, [...]
For the past month, we’ve been running our first ever Extreme Email Makeover Contest. Well, today is the day that the winner is finally announced; actually, because of such a great lineup of entries, Delivra has chosen to award two participants an extreme email makeover. So, this is the day the winners are announced.
In yesterday’s blog post, we introduced the non-profit winner of the Infuse Initiative business grant. Today, we’re going to introduce this year’s small business winner – Professional Conventions & Meetings (ProCaM).
In an earlier blog post, we announced the winners of the Infuse Initiative, a business grant program. In the next couple of blog posts, we’d like to take the time to introduce the winners in more detail for those of you interested in learning more about them!
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