Last year freight logistics company FreightCenter.com catered to both b-to-b and b-to-c customers. However, the customer split was uneven: 70% of its clients were consumers and only 30% were businesses. This was a problem, said Sylvia Pankiewicz, marketing manager for FreightCenter.com, because consumers aren’t usually repeat customers. “With consumers, you’re probably dealing with someone who [...]
It is important to stand out and grab viewers when sending out email. BtoB Magazine recently released an article on a research study by Salted Services explaining how fast users can delete email and how a good email marketing campaign can put a stop to this. It states that more than 50% of email recipients [...]
My very first blog post for Delivra was a reminder not to forget your “old school” ways. In the post, I mentioned that although an email marketing campaign is a great way to reach your audience, there are other ways that can still be effective. One of them in particular was to pass out business [...]
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