Our own Carissa Newton, tweeting from the EEC conference in Miami, mentions a case study presentation in which it was mentioned that Publisher’s Clearing House improved their email marketing ROI by removing inactive subscribers from their mailing list and divided the remainder into “actionable” segments for targeting.
I’m not at the conference, so I don’t have [...]
Among all the entries in the 2009 Email Marketing Haiku Slam, my favorite is this one from our own Kris Dougherty:
If you even think
about using purchased lists
you are not my friend.
I love it because Kris has communicated in 17 syllables a theme that took me thousands of syllables to express in a previous post: deliverability [...]
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