Every company likes to get referrals. When a customer or friend recommends your product or service, the sales process is streamlined and the close ratio goes way up. Referrals lead to longer term customers that have a higher lifetime customer value. I just finished reading “The Referral Engine” by John Jantsch, also author of ”Duct [...]
I often hear dramatically different definitions and interpretations of what “Full Service” means as it relates to email marketing. Please don’t confuse the quality of service with the level of service…these are two very different things. ”Level” describes the agreed upon ownership of various activities between the customer and the contractor/vendor. These activities could range [...]
A lot of companies are using email marketing to send out a newsletter in order to update their readers and keep them connected and informed. In previous blog posts, such as Keep ‘em Moving and Making the Switch from Print Newsletters to Email Newsletters, Delivra has focused on offering tips and guidance to sending out [...]
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