Delivra has just announced its first ever Extreme Email Makeover contest! If your current email design is in desperate need of a major “face lift” and you want to take advantage of the design skills and various other talents of the Delivra team to help then this is definitely the opportunity for you!
I know, just when you thought you had heard enough hype on the new iPhone~here it comes again! Here’s the thing, Apple is genius when it comes to marketing and brand (no pun intended). It’s not just them though, simple is something that works in this cluttered time we live in. So earlier this week I [...]
We’ve talked about why you should use landing pages in your e-mails. But did you know that Delivra offers themed landing pages to match your newsletter template? If you click on Content, Templates and then click on the Announcements tab you will see a few additional options that look very similar to the new templates [...]
Delivra customers know we have a stock of free-to-use email template designs under our Templates section. This month, we have three new designs available:
The Nail Polish/Product – templates include social sharing links above the fold and are great for highlighting product imagery alongside text blurbs. The design has a delicate, soft feel to make your product imagery [...]
When is personalization of email content not effective at boosting recipient engagement? When it comes off as insincere, that’s when. When it’s transparent to the recipient that you’re only addressing them by name because that’s less work than truly making your content relevant to them as an individual.
I was reminded of this while out to [...]
I recently read a great summary newsletter from Christopher Knight at Email Universe (http://emailuniverse.com/ezine-tips/?id=1323) titled “Email Segmentation 101 – Things to Segment Your Email Campaigns By”. The article lists out 11 rock-solid segmentation ideas that could and should be used by all marketers to help improve the performance of their campaigns.
I have had a few [...]
I was excited to launch our video integration with Cantaloupe after six months of development. I’m sold on the value of video over plain text/html content and was anxious to collect some real world data. Our newsletter announcement last Friday would be a test to see if the market shared my enthusiasm.
Even though Friday is [...]
Video + email, what could be more engaging? As part of our partnership with Cantaloupe, Delivra can now provide video within email hosted through the Backlight Application. Click to read more!
Imagine the ability to make your email more dynamic with stronger calls to action. Video stories can help you do that in a way that [...]
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