July 28th, 2010
It is important to stand out and grab viewers when sending out email. BtoB Magazine recently released an article on a research study by Salted Services explaining how fast users can delete email and how a good email marketing campaign can put a stop to this. It states that more than 50% of email recipients [...]
July 23rd, 2010
For those of us that have not been hiding under a rock, you’ve probably witnessed the Blue Collar Comedy Tour, where Jeff Foxworthy, Bill Engvall, Ron White (my personal favorite), and Larry the Cable Guy put on a comedy act that has entertained the masses. One of the more infamous segments of their act is [...]
July 21st, 2010
It’s very important to use design elements – such as color, art, logos, etc. – to make visual connection between your Web site and your e-mail. When you sign up e-mail list members on your Web site, you want the e-mail to be an extension of the site that your customers recognize. If there is [...]
July 16th, 2010
In yesterday’s blog post, we introduced the non-profit winner of the Infuse Initiative business grant. Today, we’re going to introduce this year’s small business winner – Professional Conventions & Meetings (ProCaM).
July 15th, 2010
In an earlier blog post, we announced the winners of the Infuse Initiative, a business grant program. In the next couple of blog posts, we’d like to take the time to introduce the winners in more detail for those of you interested in learning more about them!
July 9th, 2010
I often hear dramatically different definitions and interpretations of what “Full Service” means as it relates to email marketing. Please don’t confuse the quality of service with the level of service…these are two very different things. “Level” describes the agreed upon ownership of various activities between the customer and the contractor/vendor. These activities could range [...]
July 8th, 2010
If you’ve done any research on email best practices, you’ve read about a lot of rules and guidelines. For any beginning email marketer this is a must. After getting to know your recipients, learning the basics, and knowing which rules can and which rules cannot be bent, it may be time to start experimenting. Track [...]
July 2nd, 2010
Growing your list the right way can be tough and it can be a slow process. Here are a few little changes to make that could have a big impact on your list in the long run.
June 29th, 2010
Delivra has just announced its first ever Extreme Email Makeover contest! If your current email design is in desperate need of a major “face lift” and you want to take advantage of the design skills and various other talents of the Delivra team to help then this is definitely the opportunity for you!
June 17th, 2010
My very first blog post for Delivra was a reminder not to forget your “old school” ways. In the post, I mentioned that although an email marketing campaign is a great way to reach your audience, there are other ways that can still be effective. One of them in particular was to pass [...]