If you’ve done any research on email best practices, you’ve read about a lot of rules and guidelines. For any beginning email marketer this is a must. After getting to know your recipients, learning the basics, and knowing which rules can and which rules cannot be bent, it may be time to start experimenting. Track [...]
I receive the daily Seth Godin blog posting via email. Most days it’s just entertainment but today’s topic got me thinking.
I have the exciting opportunity to partner with a client who is literally starting from scratch. No e-mail content to send and no e-mail addresses to e-mail the content to. What a fantastic situation to be in!! First, it answers the age old question “How many e-mail addresses do I need to have in my [...]
Sometimes I feel like I have beat this social media trend into the ground, but just when I take a break, I see some genius marketing execution out there on some update or post. For example, here is what I just received: Which led me to this…..
Now that our user interface has had its recent facelift, it’s time that our online help pages were revised as well, for all the same reasons. For too long, we have relied on help content provided by our main technology partner, but that content no longer makes enough sense to our users since we’ve added [...]
Have you ever heard the mantra, “Your data is only as good as the database behind it”? With today’s technologies like email marketing and CRM, organizations have a wealth of data in which to use in managing their business and communications. We’ve talked previously about the data you bring into your Delivra account. How it [...]
We have over 50 columns of demographic data for each email address that our clients enter into our database. That is what is so nice about our business process; clients can enter as much or as little information as they want. Our system is built so that our clients can upload any kind of data [...]
I attended a fund raising dinner last week for the Bonner Center, an inner city community organization, supported by our accounting firm Simons Bitzer. My host commented on the challenges some of his clients were experiencing as a result of lack of financial controls and compounded by the weak economy. “Delivra’s success is an excellent example [...]
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