Tag Archive for 'data'

Raving fans CAN bring revenue

Sometimes I feel like I have beat this social media trend into the ground, but just when I take a break, I see some genius marketing execution out there on some update or post.
For example, here is what I just received:

Which led me to this…..

A Subscriber’s Plea for Relevance

Now that our user interface has had its recent facelift, it’s time that our online help pages were revised as well, for all the same reasons. For too long, we have relied on help content provided by our main technology partner, but that content no longer makes enough sense to our users since we’ve [...]

User-Defined Fields: Where Can I Find a List of Fields I Can Use?

Have you ever heard the mantra, “Your data is only as good as the database behind it”?  With today’s technologies like email marketing and CRM, organizations have a wealth of data in which to use in managing their business and communications.  We’ve talked previously about the data you bring into your Delivra account.  How it [...]

Have data, will segment

We have over 50 columns of demographic data for each email address that our clients enter into our database. That is what is so nice about our business process; clients can enter as much or as little information as they want.
Our system is built so that our clients can upload any kind of data they [...]

A Lesson for Good Times and Bad

I attended a fund raising dinner last week for the Bonner Center, an inner city community organization, supported by our accounting firm Simons Bitzer.  My host commented on the challenges some of his clients were experiencing as a result of lack of financial controls and compounded by the weak economy.
“Delivra’s success is an excellent example of [...]