Tag Archive for 'Best Practices'

Ask Yourself, Why Do I Care?

I often hear people compare unwanted email to junk postal mail.  There is some validity to the comparison.  I know there have been times our home mailbox has been crowded (if not full) with offers that I never asked for.  At certain times of the year, we get catalogs galore, and probably half are from [...]

Don’t Miss the VideoHere Webinar-Signup Today!

Last week we announced that we have integrated Cantaloupe.tv’s new VideoHereTM online video platform with our own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long.  Signup for the Webinar Today!
Learn how [...]

Another Lesson from the Olympics

Our own Neil Berman wrote in his recent MediaPost Email Insider column about lessons that email marketers can learn from the recent 2010 Winter Olympics in Vancouver.  If it’s not too late, I’d like to add one of my own.
On Friday, February 12, I tuned in to watch the Olympic opening ceremony.  I had already [...]

Where the Jobs Are

Don’t believe government jobs reports. Unless you don’t want a job…
Delivra is hiring. Businesses are hiring. Jobs are out there. But job seekers must be flexible and proactive to land a position.
I see many resumes weekly. They come in through our website form. How many of these job seekers follow up with a phone call [...]

Social + Email=Success Not a Choice

I have been watching the debate shape up surrounding the emergence of social media, it’s surge to success, and how it relates to email marketing. The debate goes on where one camp believes social media will replace the need for email entirely, whereas another camp believes when combined effectively with email marketing, it can [...]

VideoHere™-Easily and Affordably add video to your email

Today we announced that we have integrated Cantaloupe.tv’s new VideoHereTM online video platform with our own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long.
VideoHere joins other video solutions in Delivra’s [...]

Unsolicited Email: Follow the Money

Here’s the latest spin on why email marketers shouldn’t have to worry about opt-ins.   According to the CEO of one marketing database company, this time, it’s the economy.  Because, really, who can afford to follow best practices these days?  Desperate times, desperate measures, and all that.  Naturally, his company is there for you in [...]

Raving fans CAN bring revenue

Sometimes I feel like I have beat this social media trend into the ground, but just when I take a break, I see some genius marketing execution out there on some update or post.
For example, here is what I just received:

Which led me to this…..

Lessons from the Olympics

Like just about everyone else, I’ve been watching the Winter Olympics. I am amazed at what athletes can accomplish on skis, skates, luges, sleighs and snowboards. After the slalom qualifications, my knees and back hurt for days in sympathy.
Watching the Olympics has also given me a greater appreciation for all the coordination that has gone [...]

Building a Subscribe Form

Including a signup form on your website is easier than you might think.
Delivra’s system has an easy to use subscribe form builder (found under the “Web Forms” options in the “Utilities” section) which lets you choose what data you wish to collect. Additionally, you’re also able to control the subscriber’s experience after they sign-up [...]