The email industry has been around for more than a decade. In that time, industry leaders have done a great job of creating best practices for marketers to follow to ensure the success of their email marketing campaigns. It’s amazing to me, then, that so many email bad emails continue to be sent.
In my inbox [...]
For those of us that have not been hiding under a rock, you’ve probably witnessed the Blue Collar Comedy Tour, where Jeff Foxworthy, Bill Engvall, Ron White (my personal favorite), and Larry the Cable Guy put on a comedy act that has entertained the masses. One of the more infamous segments of their act is [...]
In business, mistakes are bound to happen and the TPE blog this week highlights some of those common mistakes. But, it also highlights several people’s insights and suggestions on how to avoid them as well. Our very own Director of Marketing at Delivra, Carissa Newton was cited and gave her opinion on a rather popular [...]
In yesterday’s blog post, we introduced the non-profit winner of the Infuse Initiative business grant. Today, we’re going to introduce this year’s small business winner – Professional Conventions & Meetings (ProCaM).
In an earlier blog post, we announced the winners of the Infuse Initiative, a business grant program. In the next couple of blog posts, we’d like to take the time to introduce the winners in more detail for those of you interested in learning more about them!
TPE is a blog that is dedicated to offering tips and information to those interested in entrepreneurial strategies. The blog is a compilation of business professionals opinion’s on a certain topic. Carissa Newton, the Director of Marketing for Delivra, has contributed her own insights to the blog on several occasions. The most recent is for the topic – [...]
Here is how the story goes: An excited marketer begins an e-mail marketing program anticipating a large list of engaged subscribers. She sends off e-mail after e-mail. Then reality hits. Her unsubscribe rates skyrocket and she is left bewildered and asking why.
The answer is simple: She forgot the subscriber.
To read more of this BtoB Magazine [...]
PINK magazine is an online publication that offers professional women advice about career development, delivering tools, tactics and strategies to help them be more successful in business as well as in life. A typical feature might be an interview with a female C-level executive or a feature story about raising investor capital. The magazine’s average [...]
I was reading a report this week on the sources of our June 2010 new clients. The leading source of new clients, accounting for 50% (that’s right half) of our new business, was labeled as referrals.
Referrals beat out these other new client categories by a wide margin.
Growing your list the right way can be tough and it can be a slow process. Here are a few little changes to make that could have a big impact on your list in the long run.
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