An accomplished businesswoman and acquaintance of mine commented recently about how her husband relished in her success. As many people would describe success as the attainment of wealth, position, honors, or the like; I asked how she defined success. Her answer surprised me.
Read more of “What’s Your Definition of Success”…
Yesterday, we released our Semi Annual Update. We’d like to take this blog post and outline it for our blog readers and those that may have missed the press release.
Delivra reports continued growth through new and existing business along with an award highlighting that growth and innovation even further for 2010.
“Each year, we like to reflect back on the first half of the year to keep our customers, partners, and other interested parties apprised of our progress,” said Neil Berman, President & CEO.
Highlights for the first half of 2010 include:
“In the first half of this year, we have already surpassed our historical growth pattern,” said Berman. “In addition to that growth, 2010 has marked a year in which we have seen marketers evolve in the ways they are utilizing the power of email marketing. That power is also being harnessed through various partner integrations along with expansion in the volume and types of email marketers are sending today.”
As we move on to complete 2010, we reflect on a portion of the year where growth and innovation were accomplished, and yet there is still much to do to ensure we are that resource to each and every email we work with everyday. For example, Delivra has focused on providing email marketing education both in webinar, blog, and best practice expertise yet as resources are developed we find the need for even more content to address the flood of possibilities.
“I believe that if our customers are not successful marketers, then we are not doing our job efficiently. Everyday Delivra helps our customers focus on their business, while we provide the engine to send, the software to create, or the analytics to track each campaign. We look forward to serving your email marketing needs for many years to come,” said Berman.
The landscape of email marketing is constantly changing. This has caused a need for shifting tactics through the years in order to attract email recipients. Video marketing has become an important addition to the email marketing world. It provides a new way to engage people in a fast and efficient manner. Instead of having to scroll through pages of text when opening an email, a recipient can watch a short video that engages and impresses them in a small amount of time.
These videos can also provide your company with a slick and professional interface to send to your recipients. Making and sending out quality videos can help the customers relate and put a “face” to your company. By sending out videos, you will set yourself apart from the competition and (if the video is done well) look like an expert in your field.
Read more of “Email Marketing + Video = Success”…
Plenty of women hate the color pink and wouldn’t have enough time to leaf through magazines even if it were 100 degrees and they could use them as fans. But whether they’re purposely defying tradition or simply following their own paths, many of the professional women who love Atlanta-based publisher Pink are helping its e-newsletter stay firmly in the black.
“We had been, historically, a magazine,” Pink CEO Cynthia Good says. “And we also had launched Little Pink Book to reach the women in our audience, globally, via our e-note. We had a small [e-mail] firm we were working with, and we did that for about nine months or so. We were just frustrated, because there were a lot of problems in terms of the deliverability. Sometimes—and we lost clients over it, too—they wouldn’t get an e-mail or they’d get more than one e-mail. And it became more and more important to us, that part of our business. It actually became our core business.”
To read more of this Target Marketing article, please click here.
With help on improving the delivery of your emails, contact Delivra today!
For the past month, we’ve been running our first ever Extreme Email Makeover Contest. Well, today is the day that the winner is finally announced; actually, because of such a great lineup of entries, Delivra has chosen to award two participants an extreme email makeover. So, this is the day the winners are announced.
Read more of “Delivra Announces Two Extreme Email Makeover Winners”…
The John Caples International Awards honors the best in direct and interactive marketing around the world. It was founded in 1978 by Andi Emerson, a direct marketing pioneer, in order to honor well-recognized copywriter John Caples.
The Awards are open to any agency, client or individual involved in direct marketing and relationship marketing communication throughout the world.
For more information on the details of entering and what category may be the best fit, please click here!
Here at Delivra, we are excited to announce to our faithful readers that we’ve been selected by customer relationship manager (CRM) solution provider AddressTwo as its integrated email service provider.
AddressTwo is a great company that provides small businesses with technology and processes for managing sales, marketing and productivity. With more than 1,200 users, the company eschews call center support and instead partners with local companies to provide hands-on support and a unique customer experience to small businesses.
Read more of “AddressTwo Selects Delivra For Private Labeled Email Integration”…
In yesterday’s blog post, we introduced the non-profit winner of the Infuse Initiative business grant. Today, we’re going to introduce this year’s small business winner – Professional Conventions & Meetings (ProCaM).
Read more of “Delivra to Provide Email Marketing Services to Professional Conventions & Meetings”…
In an earlier blog post, we announced the winners of the Infuse Initiative, a business grant program. In the next couple of blog posts, we’d like to take the time to introduce the winners in more detail for those of you interested in learning more about them!
Read more of “Delivra to Provide Email Marketing Services to Indianapolis Early Learning Center”…
PINK magazine is an online publication that offers professional women advice about career development, delivering tools, tactics and strategies to help them be more successful in business as well as in life. A typical feature might be an interview with a female C-level executive or a feature story about raising investor capital. The magazine’s average reader is worth $1.2 million with an income of 125,000 – an excellent target for any advertiser. The magazine’s advertisers – including American Express Co., Dell Inc., Ernst & Young and FedEx Corp. – wanted a way to connect one – to – one with those readers without a lot of clutter, said Bridget Cody, PINK’s director of advertising, so Cody and her team started brainstorming.
To read more of the BtoB Magazine article, click here!
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