Today we announced that we have integrated Cantaloupe.tv’s new VideoHereTM online video platform with our own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long.
VideoHere joins other video solutions in Delivra’s suite of email marketing solutions, but at a price point that makes it affordable for every marketer, according to Neil Berman, president of Delivra. “VideoHere is the kind of plug and play video integration tool that our clients have been asking for. The affordable system-starting at just $50 a month-is easy to use, feature rich, and provides insight into the success of each video.”
The integration with VideoHere enables Delivra’s clients to insert videos into their email campaigns with one-click, without the need for programming. Marketers can link video play buttons to a pre-built landing page developed by VideoHere or a marketer’s custom-built landing page. Marketers measure video performance with detailed tracking of video impressions, views, times completed, times shared, days viewed and drop off rate. The video player allows advanced sharing of videos via email, Twitter, Facebook and by embedded links on websites or blogs. Watch the video below to see how it works today!
“Studies show that video email campaigns increase click-through rates by two to three times, shortening the sales cycle and increasing revenues,” said Stacy Billanti, president of Cantaloupe.tv. “In addition, with VideoHere a marketer is able to enhance their online search efforts and increase their social media footprint using online video.”
Have questions or want to learn how to get started? Contact us at 317-915-9400 or at info@delivra.com.
Sometimes I feel like I have beat this social media trend into the ground, but just when I take a break, I see some genius marketing execution out there on some update or post.
Over the years Marketing has evolved tremendously, and with the addition of new methods often comes confusion in terminology. Recently, I was asked this, “What is an ‘impression’ anyway?”
In traditional advertising terms, an “impression” is a measurement of how many people an advertisement can reach, often measured by the audience size. When you are talking about television or radio, this definition of the term makes sense because you are measuring how many people the advertisement might have been exposed to, not how many actually saw it. However, as marketing has changed to incorporate the potential of online media, the term “impression” has taken on a new meaning.
I attended a local bridal tradeshow with a friend of mine who is getting married soon. When we arrived we signed in with our contact information. I was asked to give my e-mail address. I threw caution to the wind and gave them my e-mail address. My e-mail address was then given to all the exhibitors. Lucky me and wow has my inbox (and junk folder) been flooded!!
I have been on the other side of that tradeshow booth. In my previous job, I helped manage, attend and follow up with booth attendees for a few tradeshows. They did about 15 tradeshows a year and we came back from those shows thinking we hit the jackpot with all of these e-mail addresses. So, I am guilty of this too.
Last week, Delivra exhibited and attended the EEC’s Email Experience Evolution Conference in Miami. The conference was a chance to meet email marketers from around the world and hear their best practice insights for email marketing. The event was an excellent chance for us to learn what email marketers are doing and what works. The overriding theme of the event was email best practices and how email can serve as a bridge to multiple channels. Here is a Top 5 List of what we learned at the event.
The conference opened with Brian Harniman of Kayak speaking about how they have used email marketing to efficiently communicate with travel subscribers around the world. A relative newcomer to the travel marketplace, Kayak has to attract new customers in a highly competitive marketplace, but also do so efficiently given their size and resources. A veteran to email marketing, Brian outlined how Kayak has built their email marketing efforts through the use of testing. He emphasized that testing is one of the most important methods to employ to ensure you are engaging your audience regardless of size.
Scott Cramer, our Director of Sales, loaned me a book off his shelf: Quiet Strength, by Tony Dungy (former coach of the Indianapolis Colts). I’ve heard Coach Dungy speak at my church and have heard all the buzz in town about what an amazing guy he is. I like to watch the Colts play: when I was in the Navy it was nice to see the camera scan downtown and be reminded of home. As a result, I’ve always been a pseudo-fan of the Colts. Beyond that, I’ve never been a huge football fan – though in recent years putting my feet up to watch a game with the kids on a Sunday afternoon has had a certain appeal that’s difficult to describe! I have to admit, after reading this book, I’m now a bigger fan of the league as a whole and of the Colts in particular. I had no idea the strong Christian faith embraced by so many of the players and coaches in the NFL. The Colts franchise (and several others) have regular bible studies – and all of the coaches in Indy read the bible all the way through every year.
The consistent theme that ran through Quiet Strength was the focus on putting the important things first and doing the common things in an uncommon way: never making drastic changes as a result of outside pressures if your strategy is solid and working.
Delivra’s blog stats for December hit me like a nearby lightning strike.
53% and 31% of visitors respectively resulted from referring sites or search engines. Compare this to the main Delivra website (25% referring and 9% search) and you can see what I mean. In my opinion, blogging and social media make a perfect compliment to our web site and our marketing efforts as a whole.
Seth Godin in his December 30, 2009 blog posting suggests that, “For most products and services, most of the time, people sign up for the Cheapest Reliable Alternative Plan. If everything appears to be the same, then of course they’re going to pick the cheapest one that’s good enough.”
“In the face of this understandable strategy, you have a few choices:
1. You can be cheapest (difficult to sustain).
2. You can be more reliable (great if you can figure this out).
3. You can redefine the playing the field to be the only one (most preferred).
The scalable, profitable strategy is to change the game, not to become the most average.”
Who’s done this lately? Well, how about the Flip Video, a $150 self contained contraption that fits in your pocket? Flip has turned the video camera business on its ear. Tata motors is another one. Their $2500 micro car is 1/10 the cost of an average U.S. made model and it provides reliable basic transportation.
Is there a game changing future for email marketing software and service providers? Keep an eye on Delivra. The next few years will be interesting.
Today we announced that we have integrated Cantaloupe.tv’s new VideoHereTM online video platform with our own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long.
