Last week we announced that we have integrated Cantaloupe.tv’s new VideoHereTM online video platform with our own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long. Signup for the Webinar Today!
Learn how Delivra, one of the original email software and services providers, has integrated Cantaloupe.tv’s new VideoHere™ online video platform with its own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long.
Facilitatiing the webinar is Carissa Newton, Director of Marketing joined by Andy Falkenstein of Cantaloupe. Join them to learn how easy VideoHere will be and how it can effectively help you engage your audience!
On Friday, February 12, I tuned in to watch the Olympic opening ceremony. I had already read online about the untimely death of Nodar Kumaritashvili, a member of the Georgian luge team who died following a crash in training earlier that day, so I wasn’t surprised that NBC opened its programming by covering the story.
Today we announced that we have integrated Cantaloupe.tv’s new VideoHereTM online video platform with our own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long.
VideoHere joins other video solutions in Delivra’s suite of email marketing solutions, but at a price point that makes it affordable for every marketer, according to Neil Berman, president of Delivra. “VideoHere is the kind of plug and play video integration tool that our clients have been asking for. The affordable system-starting at just $50 a month-is easy to use, feature rich, and provides insight into the success of each video.”
The integration with VideoHere enables Delivra’s clients to insert videos into their email campaigns with one-click, without the need for programming. Marketers can link video play buttons to a pre-built landing page developed by VideoHere or a marketer’s custom-built landing page. Marketers measure video performance with detailed tracking of video impressions, views, times completed, times shared, days viewed and drop off rate. The video player allows advanced sharing of videos via email, Twitter, Facebook and by embedded links on websites or blogs. Watch the video below to see how it works today!
“Studies show that video email campaigns increase click-through rates by two to three times, shortening the sales cycle and increasing revenues,” said Stacy Billanti, president of Cantaloupe.tv. “In addition, with VideoHere a marketer is able to enhance their online search efforts and increase their social media footprint using online video.”
Have questions or want to learn how to get started? Contact us at 317-915-9400 or at info@delivra.com.
Here’s the latest spin on why email marketers shouldn’t have to worry about opt-ins. According to the CEO of one marketing database company, this time, it’s the economy. Because, really, who can afford to follow best practices these days? Desperate times, desperate measures, and all that. Naturally, his company is there for you in these troubled times. Go ahead and read the whole thing, including (especially) the comments. I’ll wait right here…
Sometimes I feel like I have beat this social media trend into the ground, but just when I take a break, I see some genius marketing execution out there on some update or post.
Now that our user interface has had its recent facelift, it’s time that our online help pages were revised as well, for all the same reasons. For too long, we have relied on help content provided by our main technology partner, but that content no longer makes enough sense to our users since we’ve added new technology partners and made so many improvements of our own to the Delivra platform.
So we recently hired a technical writer to create an online help file that would be unique and proprietary to Delivra. Our writer was new to email marketing, so had some research to do before he could start authoring help content. One day, after he read about our clickstream- and purchase-tracking capabilities, he told me something like this:
Today, Delivra participated in an interview with Webmasterradio.fm and their Inboxed Show highlighting best practices and emerging trends in technology and email marketing. The show aired LIVE from the LeadsCon Las Vegas event where industry experts are currently gathered to learn, network and share effective lead generation strategies.
During our portion of the interview, Delivra responded to Jon Fondy’s questions regarding a recent BtoB Ask the Expert article titled, How do you get a recipient to read to the end of your email? We were able to share tips on how to ensure readers get to the end of your email. Here are a few of the tips discussed:
Link out to additional content
Stay above the fold
Be concise
Want to hear more? Listen to the podcast today! Have best practice questions, contact me at cnewton@delivra.com and I would be happy to help.
Brand and reputation are arguably among a company’s most valuable assets. For years, perception and word of mouth were intangible assets. Today, however, a brand’s reputation is more easily discernible in a world where a simple keyword search can garner results that range from good to disastrous. That tangible presence can quickly turn viral and make or break a brand within hours of being posted.
The caller to our offices surprised our salesperson with the question: “Can you guys provide me with a list of 500 million email addresses?”
When you’re in the email marketing industry, inquiries from would-be list buyers are, sadly, not uncommon. “No,” came the reply from our salesperson, “that’s not our business.” Usually the conversation ends right there. But our salesperson couldn’t let this caller go without satisfying his curiosity:
“What do you need with a list of 500 million email addresses, anyway?”
Our technical staff (Development + IT) is constantly making improvements to our software. Sometimes these changes are worthy of fanfare such as press releases, webcasts, and the like. Other changes are infrastructure-related: behind-the-scenes things that, if done right, aren’t noticed by users but contribute to system scalability and performance.
And then there are changes like the ones we deployed last night–not earth-shattering enough to alert the media, but noticeable enough to our user community that we can’t just let the occasion pass without saying SOMETHING:
Last week we announced that we have integrated Cantaloupe.tv’s new VideoHereTM online video platform with our own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long. Signup for the Webinar Today!
