Archive for the 'Recent News' Category
August 27th, 2010
Few things amaze me more than my wife’s ability to find a good bargain. In fact, she doesn’t just excel at finding deals. Sometimes she creates a deal where none previously existed.
In American society, negotiation of prices is expected in certain settings only. For example, we understand that when buying a car, the “manufacturer’s suggested retail price” is truly only a suggestion. So we show up at the dealership ready to haggle, and the dealer expects this. It’s considered normal.
Read more of “Revolutionary Ideas, Then and Now”…
August 26th, 2010
The dog days of summer usually signify really hot, lazy days where little progress is made.
Are you in the dog days of summer right now?
Feeling unmotivated and unmoved by anything?
Shake it off, get moving and give your email marketing plan a kick in the rear! Here are 5 things you can do with your email marketing efforts to beat the dog days of summer:
1. Welcome new subscribers- Set up a warm welcome message for new subscribers. Include what your emails are all about, allow them to select their preference of interest and frequency and maybe include a nice coupon code for them to use.
2. A/B split testing- Are you getting the open rates you want? How effective is that subject line you’ve been using for your newsletter? If things are slow right now and you have some extra time, pay a little extra attention to your analytics and test your content. Read more of “Dog Days of Summer”…
August 25th, 2010
Yesterday, we released our Semi Annual Update. We’d like to take this blog post and outline it for our blog readers and those that may have missed the press release.
Delivra reports continued growth through new and existing business along with an award highlighting that growth and innovation even further for 2010.
“Each year, we like to reflect back on the first half of the year to keep our customers, partners, and other interested parties apprised of our progress,” said Neil Berman, President & CEO.
Highlights for the first half of 2010 include:
“In the first half of this year, we have already surpassed our historical growth pattern,” said Berman. “In addition to that growth, 2010 has marked a year in which we have seen marketers evolve in the ways they are utilizing the power of email marketing. That power is also being harnessed through various partner integrations along with expansion in the volume and types of email marketers are sending today.”
As we move on to complete 2010, we reflect on a portion of the year where growth and innovation were accomplished, and yet there is still much to do to ensure we are that resource to each and every email we work with everyday. For example, Delivra has focused on providing email marketing education both in webinar, blog, and best practice expertise yet as resources are developed we find the need for even more content to address the flood of possibilities.
“I believe that if our customers are not successful marketers, then we are not doing our job efficiently. Everyday Delivra helps our customers focus on their business, while we provide the engine to send, the software to create, or the analytics to track each campaign. We look forward to serving your email marketing needs for many years to come,” said Berman.
August 24th, 2010
I, along with the Delivra Director of Marketing, Carissa Newton, attended the Blog Indiana 2010 Conference held at the Informatics and Communications Technology Complex this past weekend. It was a great event where several speakers offered their expertise about the world of blogging, social media, and related topics.
Carissa was one of the presenters during the 2-day event and spoke about blogging and how it was relatable to a marriage (an interesting combination!) in No Road is Long With Good Company. For those of you that couldn’t make it to the event, we will be posting video as soon as it is made available.
During the presentation and throughout the conference, Carissa was able to encourage (with Starbucks and iTunes giftcards) others to be guest bloggers on the Delivra blog. So, avid readers of eMailchatr: make sure you are staying tuned in for the next couple of weeks as we start to post some of these blogs written by experts in their given fields.
Furthermore, one of the conference attendees, John Uhri or @yOmbo (if you prefer), offered his “sketchnote” abilities and took notes from the several presentations he attended, Carissa’s being one of them.
For a look at the rest of his “sketchnotes”, please visit his blog! They are a creative, unique resource to see what some of the presenters from the Blog Indiana conference discussed.
Lavon Temple | Marketing
August 23rd, 2010
We’re all used to the usual blogs of how to do this and how to do that, what not to do and when not to do it. I thought it time to post a blog entry that was not about work. Rather one about breaking out of the daily routine to experience opinion that is fresh and thought provoking.
There is a web site that aggregates content with this kind of inspiration. It is http://bigthink.com/.
Recent articles include:
Making Marriage Work by Forgetting Love and Sex. The key to a lasting relationship, says author Gay Telese, is looking past the ‘mating game’s’ wonted rituals and flowery ambiguities and learning to emphasize mutual freedom and respect.
New Studies: Music Makes People Nicer. Birds do it. Bees do it. But primate species don’t sing and dance, except for Homo sapiens. Why is music-making part of human nature, then? Why do we enjoy singing in three-part harmony or clapping together in church, which wouldn’t appeal for a single second to our chimp or orangutan cousins?
Vietnam Cum Afghanistan. American support of President Hamid Karzai in Afghanistan mirrors its ill-advised support of Ngo Dinh Diem in Vietnam. A shortsighted and simplistic foreign policy is to blame.
And if you MUST focus on work there are a few work-related themes.
Why You Can’t Work at Work. Jason Fried: “Yeah, my feeling is that the modern workplace is structured completely wrong. It’s really optimized for interruptions. And interruptions are the enemy of work. They are the enemy of productivity, they are the enemy of creativity, they are the enemy of everything. But that’s what the modern workplace is all about, it’s interruptions.”
I composed this post on my lunch hour. Am I working? Or not working?
Neil Berman | President & CEO
August 19th, 2010
It can not only be difficult to determine what resources and who you can trust online, but it is also a struggle to build your own credible online presence for others to use and come to rely on. The TPE blog this week addresses this by offering the insight of several business professionals, including our Delivra Director of Marketing, Carissa Newton. They offer their feedback on how to create this presence online and offline – while explaining and giving examples of how they’ve tried to create their own credible online presence.
To read the TPE blog and learn more about building credibility online, please click here!
August 16th, 2010
Jumping into an email marketing program without doing the necessary planning is a little bit like waking up married in Vegas: It seemed like a good idea at the time, but in hindsight you’ve made a big mistake.
Read more of “Married In Vegas: Not In The Plan”…
August 13th, 2010
E-mail campaigns lead recipients to landing pages for a variety of reasons: to provide the customer or prospect with additional information, a video or registration for events, to get them to sign up for white papers or enter contests; or to request that they fill out a credit card form or take a survey, among other reasons.
Landing pages have some kind of mystique about them. Some e-mail marketers don’t really understand the mechanics behind how a landing page is built, so they tie up precious resources of their IT department and Web team to create landing pages for campaigns, or pay their e-mail service provider (ESP) an extra fee for a landing page creator.
There is an easier way. As marketers create e-mails for campaigns, they can use their ESP’s e-mail editor to create a separate HTML e-mail that will function as a landing page. The landing page can be stored in a content library, and an e-mail can link to the file.
Besides saving money and resources, there are many benefits to using the “e-mail as a landing page” method.
To find out the other benefits and read the rest of the BtoB article, click here.
For more information on landing pages, check out these other Delivra blog posts:
Make Your Own Landing Pages
Successful Landing Pages: 3 Tips
August 10th, 2010
Plenty of women hate the color pink and wouldn’t have enough time to leaf through magazines even if it were 100 degrees and they could use them as fans. But whether they’re purposely defying tradition or simply following their own paths, many of the professional women who love Atlanta-based publisher Pink are helping its e-newsletter stay firmly in the black.
“We had been, historically, a magazine,” Pink CEO Cynthia Good says. “And we also had launched Little Pink Book to reach the women in our audience, globally, via our e-note. We had a small [e-mail] firm we were working with, and we did that for about nine months or so. We were just frustrated, because there were a lot of problems in terms of the deliverability. Sometimes—and we lost clients over it, too—they wouldn’t get an e-mail or they’d get more than one e-mail. And it became more and more important to us, that part of our business. It actually became our core business.”
To read more of this Target Marketing article, please click here.
With help on improving the delivery of your emails, contact Delivra today!
August 9th, 2010
This is the fourth and last installment in my recommended summer book reading series. The Sandler Rules, by Sandler Systems CEO David Mattson, covers 49 timeless selling principles and how to apply them. These are the same topics taught in the classes held by the company but condensed into a handy guide of course highlights.
Read more of “The Sandler Rules”…
