An accomplished businesswoman and acquaintance of mine commented recently about how her husband relished in her success. As many people would describe success as the attainment of wealth, position, honors, or the like; I asked how she defined success. Her answer surprised me.
Read more of “What’s Your Definition of Success”…
We’re all used to the usual blogs of how to do this and how to do that, what not to do and when not to do it. I thought it time to post a blog entry that was not about work. Rather one about breaking out of the daily routine to experience opinion that is fresh and thought provoking.
There is a web site that aggregates content with this kind of inspiration. It is http://bigthink.com/.
Recent articles include:
Making Marriage Work by Forgetting Love and Sex. The key to a lasting relationship, says author Gay Telese, is looking past the ‘mating game’s’ wonted rituals and flowery ambiguities and learning to emphasize mutual freedom and respect.
New Studies: Music Makes People Nicer. Birds do it. Bees do it. But primate species don’t sing and dance, except for Homo sapiens. Why is music-making part of human nature, then? Why do we enjoy singing in three-part harmony or clapping together in church, which wouldn’t appeal for a single second to our chimp or orangutan cousins?
Vietnam Cum Afghanistan. American support of President Hamid Karzai in Afghanistan mirrors its ill-advised support of Ngo Dinh Diem in Vietnam. A shortsighted and simplistic foreign policy is to blame.
And if you MUST focus on work there are a few work-related themes.
Why You Can’t Work at Work. Jason Fried: “Yeah, my feeling is that the modern workplace is structured completely wrong. It’s really optimized for interruptions. And interruptions are the enemy of work. They are the enemy of productivity, they are the enemy of creativity, they are the enemy of everything. But that’s what the modern workplace is all about, it’s interruptions.”
I composed this post on my lunch hour. Am I working? Or not working?
Neil Berman | President & CEO
Jumping into an email marketing program without doing the necessary planning is a little bit like waking up married in Vegas: It seemed like a good idea at the time, but in hindsight you’ve made a big mistake.
Read more of “Married In Vegas: Not In The Plan”…
This is the fourth and last installment in my recommended summer book reading series. The Sandler Rules, by Sandler Systems CEO David Mattson, covers 49 timeless selling principles and how to apply them. These are the same topics taught in the classes held by the company but condensed into a handy guide of course highlights.
Read more of “The Sandler Rules”…
This is the third installment in my summer book series.
Selling the Invisible, Harry Beckwith’s field guide to modern marketing, has been on my book shelf for over a decade. It’s where I go to find fresh ideas for energizing day-to-day operations. It’s a treasury of hundreds of quick, practical, easy-to-read strategies – few are more than one page long.
Here’s an example, “Don’t plan your future, plan your people. Outstanding people who fit your basic broad vision will tend to make the right decisions along the way, not by following a plan, but by using their skill.”
And another, “Rather than hide your weaknesses, admit them. That will make you look honest and trustworthy – a key to selling a service. Tell the truth. Even if it hurts, it will help.”
Yet one more, “Don’t assume that logical pricing is smart pricing. Maybe your price, which makes you look like a good value, actually makes you look second rate.”
You can’t touch, hear or see services. So how do you develop and make them grow? Harry provides answers to these fundamental questions.
“A must read for anyone in a service business – which is everyone in business.” Rodger Dow, VP Marriott International.
“The one book on marketing I’d have if I could have just one. A CLASSIC.” Harvey Mackay , author
Neil Berman | President & CEO
Every company likes to get referrals. When a customer or friend recommends your product or service, the sales process is streamlined and the close ratio goes way up. Referrals lead to longer term customers that have a higher lifetime customer value.
I just finished reading “The Referral Engine” by John Jantsch, also author of “Duct Tape Marketing.” In the first book, Jantsch discusses how referring is instinctive for most people and shows businesses how to tap into this desire.
To read more of the MediaPost article about “Tapping Into The Referral Instinct”, click here!
To find out more about Delivra and email marketing, please click here!
Today’s blog post is the second book in my summer reading series.
A few years ago, I hired a management team member who came from an organization that was people challenged. By that I mean that sales ruled and everyone else was their subjects. Sales could say anything and do no wrong no matter how exaggerated their promises may have been.
In this culture of growth by any means a corporate culture committee was established for the organization to help solve the inevitable conflicts. It failed to deliver.
Read more of “Creating a Culture of Excellence”…
I was reading a report this week on the sources of our June 2010 new clients. The leading source of new clients, accounting for 50% (that’s right half) of our new business, was labeled as referrals.
Referrals beat out these other new client categories by a wide margin.
Read more of “The Referral Engine”…
Pencil Out is a financial term. It is an expression for an estimate in approximate figures whether a proposed investment is expected to be profitable.
If a proposal does not pencil out then you ‘sharpen your pencil.’
You’re probably wondering where this is going?
Read more of “Does it Pencil Out?”…
The Business Marketing Association’s Engage 2010 conference held in Chicago the first week of June was an exciting gathering of some of the best thinkers in marketing today. As each speaker took the stage, the audience found another great nugget to take back to the real world and implement to make their marketing programs better.
Delivra attendees were struck when they looked around the room and saw that nearly every person was engaged not only with the speaker, but was also busy tweeting, emailing, blogging, YouTubing, Foursquaring, or interacting in some other way with their smartphone.
Interested in reading more? Click here!
Neil Berman | President & CEO
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