Don’t believe government jobs reports. Unless you don’t want a job…
Delivra is hiring. Businesses are hiring. Jobs are out there. But job seekers must be flexible and proactive to land a position.
I see many resumes weekly. They come in through our website form. How many of these job seekers follow up with a phone call or just walk in the door of our office to follow up?
Read more of “Where the Jobs Are”…
Like just about everyone else, I’ve been watching the Winter Olympics. I am amazed at what athletes can accomplish on skis, skates, luges, sleighs and snowboards. After the slalom qualifications, my knees and back hurt for days in sympathy.
Watching the Olympics has also given me a greater appreciation for all the coordination that
has gone on behind the scenes to make these events a reality. The scope is mind-boggling. The infrastructure and facilities for the nine Olympic venues in the greater Vancouver area and in Whistler cost the city of Vancouver nearly $6 billion.
As I watched the drama unfold at the games, it occurred to me there are several lessons from Vancouver 2010 that can be applied to email marketing. Read my full article from MediaPost here!
Neil Berman | President & CEO
Where: West Yellowstone, Wyoming
Why: Snowmobile capital of the U.S.
When: February 19, 2010
How: Arctic Cat sled with heated handle bars and foot rests
What: Two Top Mountain summit in the Gallatin National Forest
Altitude: 9000 feet atop the continental divide
Temperature: 10 degrees below zero Fahrenheit
Moment: When our guide pulled out his cell phone to call his wife and it worked
Lesson: Those Verizon ads are not just hype
Neil Berman | President, CEO and Adventure Seeker
At last month’s MarketingSherpa Email Summit, Bob Johnson, VP and Principal Analyst, IDG Connect, presented new research into B2B technology buyers’ email opinions and habits.
Topics included factors that influence buyers to opt-in and open vendor email, and how specific content and offers affect subsequent actions, such as pass-along and clickthrough.
Insight #1. Buyers rely on email more than marketers think
- 32% of buyers said email was their favored method for receiving product/services information
- Only 12% of buyers said social networks were their favored method of receiving information.
Insight #2. Provide offers that direct readers to take the next step
- 60% of buyers said offers were not compelling
- 56% of buyers said content was not relevant
Insight #3. Personalized sender information can increase engagement
- 45% said that knowing the sender influences opening an email
- 25% said that the subject topic influences opening an email
Insight #4. Appeal to buyers’ personal, not just organizational, motivations
- 63% said they would agree to receive additional emails if it helped with their job
- 66% said they would agree to receive more emails if fresh insight and ideas were included
My takeaway is: Get the opt-in permission right. Get your branding right. Get the offers and content right. Get to work.
Neil Berman | President & CEO
I was intrigued by the the winning campaigns in MarketingSherpa’s fifth-annual Email Marketing Awards. So intrigued in fact, that I wanted to share the winning categories and where you can find this information. Drumroll please……..
Read more of “Email Marketing Awards Gallery 2010: Winning Campaign Details and Creative Samples”…
According to a 2007 Forrester Research study, 35% of subscribers open an email because of what’s in the subject line.
Although the data is three years old the message is more relevant than ever. Why?
Read more of “It’s Worth Repeating: Subject Lines are KEY!”…
MarketingSherpa’s Email Summit in Florida last week gave marketers something to think about. When a group of bright minds get together, it’s my opinion that we should pay attention. Below is a synopsis of the major summit themes presented by MarketingSherpa
.
Read more of “7 Ways to Improve your Email Marketing in 2010″…
I met with a long-time client yesterday. The occasion was our annual account review, which among other things provided a forum to explore new ideas. This client is a manufacturer with outside sales reps calling on their worldwide customer base.
Read more of “Use your email marketing service as a CRM”…
With all the hype about social sharing, what are the real facts? And how does it impact your email marketing strategy?
A study by MarketingVOX argues that social media has reached its tipping point, with 83% of the online population now using it in some form – and more than half doing so on a regular basis.
“Obviously, a lot of people are using social media, but they are not explicitly turning to it for marketing purposes, or for finding out what products to buy. It’s really about connecting with friends, or connecting with other people,” stated SVP-Group Account Director Dave Tice.
Read more of “Fine Tune Email Marketing to Sync With Social Media”…
Delivra’s blog stats for December hit me like a nearby lightning strike.
53% and 31% of visitors respectively resulted from referring sites or search engines. Compare this to the main Delivra website (25% referring and 9% search) and you can see what I mean. In my opinion, blogging and social media make a perfect compliment to our web site and our marketing efforts as a whole.
Read more of “This Blogging Thing Really Works”…
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