Archive for the 'Events' Category
March 1st, 2010
Like just about everyone else, I’ve been watching the Winter Olympics. I am amazed at what athletes can accomplish on skis, skates, luges, sleighs and snowboards. After the slalom qualifications, my knees and back hurt for days in sympathy.
Watching the Olympics has also given me a greater appreciation for all the coordination that
has gone on behind the scenes to make these events a reality. The scope is mind-boggling. The infrastructure and facilities for the nine Olympic venues in the greater Vancouver area and in Whistler cost the city of Vancouver nearly $6 billion.
As I watched the drama unfold at the games, it occurred to me there are several lessons from Vancouver 2010 that can be applied to email marketing. Read my full article from MediaPost here!
Neil Berman | President & CEO
February 24th, 2010
Today, Delivra participated in an interview with Webmasterradio.fm and their Inboxed Show highlighting best practices and emerging trends in technology and email marketing. The show aired LIVE from the LeadsCon Las Vegas event where industry experts are currently gathered to learn, network and share effective lead generation strategies.
During our portion of the interview, Delivra responded to Jon Fondy’s questions regarding a recent BtoB Ask the Expert article titled, How do you get a recipient to read to the end of your email? We were able to share tips on how to ensure readers get to the end of your email. Here are a few of the tips discussed:
- Link out to additional content
- Stay above the fold
- Be concise
Want to hear more? Listen to the podcast today! Have best practice questions, contact me at cnewton@delivra.com and I would be happy to help.
Carissa Newton | Marketing
February 16th, 2010
At last month’s MarketingSherpa Email Summit, Bob Johnson, VP and Principal Analyst, IDG Connect, presented new research into B2B technology buyers’ email opinions and habits.
Topics included factors that influence buyers to opt-in and open vendor email, and how specific content and offers affect subsequent actions, such as pass-along and clickthrough.
Insight #1. Buyers rely on email more than marketers think
- 32% of buyers said email was their favored method for receiving product/services information
- Only 12% of buyers said social networks were their favored method of receiving information.
Insight #2. Provide offers that direct readers to take the next step
- 60% of buyers said offers were not compelling
- 56% of buyers said content was not relevant
Insight #3. Personalized sender information can increase engagement
- 45% said that knowing the sender influences opening an email
- 25% said that the subject topic influences opening an email
Insight #4. Appeal to buyers’ personal, not just organizational, motivations
- 63% said they would agree to receive additional emails if it helped with their job
- 66% said they would agree to receive more emails if fresh insight and ideas were included
My takeaway is: Get the opt-in permission right. Get your branding right. Get the offers and content right. Get to work.
Neil Berman | President & CEO
February 15th, 2010
The 2010 EEC Email Evolution Conference once again attracted the movers and shakers of the e-mail marketing industry. Here is a handful of interesting ideas discussed that I thought were worth sharing.
- Video gives a consistent 2-3x click-through rate compared to e-mails without video.
- Provide an opt-in form on your company Facebook page to help grow your list.
- Track where your opt-ins come from so that your can budget more time and money into developing those streams.
- Spend time on your welcome message…get it right and make it count.
- How do your e-mails look with images turned off? Can your recipient get enough information that would drive them to turn on the images?
- E-mails help your Customer Life Cycle…Welcome, Engage, Reward, Retain, Reconnect/Acquire.
- You need to sell your e-mail program…prospects need to know why they should sign up.
Good information, great debates, and excellent panels…I look forward to EEC 2011.
Scott Cramer | Sales & Business Development
February 11th, 2010
I was intrigued by the the winning campaigns in MarketingSherpa’s fifth-annual Email Marketing Awards. So intrigued in fact, that I wanted to share the winning categories and where you can find this information. Drumroll please……..
Read more of “Email Marketing Awards Gallery 2010: Winning Campaign Details and Creative Samples”…
February 10th, 2010
I attended a local bridal tradeshow with a friend of mine who is getting married soon. When we arrived we signed in with our contact information. I was asked to give my e-mail address. I threw caution to the wind and gave them my e-mail address. My e-mail address was then given to all the exhibitors. Lucky me and wow has my inbox (and junk folder) been flooded!!
I have been on the other side of that tradeshow booth. In my previous job, I helped manage, attend and follow up with booth attendees for a few tradeshows. They did about 15 tradeshows a year and we came back from those shows thinking we hit the jackpot with all of these e-mail addresses. So, I am guilty of this too.
Read more of “Tradeshow…Rules of Engagement”…
February 8th, 2010
Last week, Delivra exhibited and attended the EEC’s Email Experience Evolution Conference in Miami. The conference was a chance to meet email marketers from around the world and hear their best practice insights for email marketing. The event was an excellent chance for us to learn what email marketers are doing and what works. The overriding theme of the event was email best practices and how email can serve as a bridge to multiple channels. Here is a Top 5 List of what we learned at the event.
The conference opened with Brian Harniman of Kayak speaking about how they have used email marketing to efficiently communicate with travel subscribers around the world. A relative newcomer to the travel marketplace, Kayak has to attract new customers in a highly competitive marketplace, but also do so efficiently given their size and resources. A veteran to email marketing, Brian outlined how Kayak has built their email marketing efforts through the use of testing. He emphasized that testing is one of the most important methods to employ to ensure you are engaging your audience regardless of size.
Read more of “Email Bridges Multiple Channels: EEC Conference Wrap-up”…
February 2nd, 2010
The Email Evolution Conference opened in Miami yesterday with a day full of pre-conference workshops, setup and a welcome reception. I’ve been able to meet with email marketers and vendors from the U.S. and Europe. I’m very interested to learn insight from so many talented marketers. For those able to attend, be sure to stop by Delivra’s booth #104 for your chance to win a Flip HD Camera! If you are unable to attend, not to worry, we will be sharing plenty of insight from the various events, workshops, roundtables and discussions.
Read more of “Evolve with the email experts!-Email Evolution 2010″…
February 1st, 2010
MarketingSherpa’s Email Summit in Florida last week gave marketers something to think about. When a group of bright minds get together, it’s my opinion that we should pay attention. Below is a synopsis of the major summit themes presented by MarketingSherpa
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Read more of “7 Ways to Improve your Email Marketing in 2010″…
November 23rd, 2009
I helped facilitate a co-branded event last week that highlighted Delivra (Social Sharing and E-mail Marketing) and Lushin and Associates (Sales and Sales Management Training). The event was targeted toward business owners, marketing executives, and sales professionals looking to build a strong pipeline of prospects, getting them to engage, and ultimately closing new business.
I opened up the event with a game I call “4 corners”. In this game, I ask a multiple choice question to the group, they then answer by moving to the appropriate corner of the room that is labeled with the letter of their answer. I found some of the percentages interesting, so I thought I would share. Below are the questions I asked and the percentage of the group that moved to that corner.
1) Relating to Social Media….which statement rings true?
a) I am loyal to LinkedIn. 15%
b) I am loyal to Facebook. 15%
c) I am a junkie….the more the better. 30%
d) I hate them all…can’t we just slap a stamp on in and mail it? 40%
2) Grade yourself on how your company performs in social networking.
a) Teachers pet…WE ROCK! 10%
b) Not bad…making progress on our baby steps. 30%
c) I am doing nothing, but I am aware of that. 50%
d) huh? 10%
3) If your company could be superior in only 1 of the following to grow your business, what would you pick?
a) Well trained, seasoned reps 45%
b) Strong social network following including bloggers 20%
c) High ranking on Google / strong SEO 35%
4) Relating to e-mail marketing…
a) We do it in house 30%
b) we currently outsource to an ESP 10%
c) We do nothing 60%
I find it interesting with all the buzz about how powerful Social Networking is and the strong ROI associated with E-mail marketing…when you look at a cross-reference of companies…the percentages of those that not only get it, but act on it are still quite small.
Scott Cramer | Sales & Business Development
