Archive for the 'Carissa' Category
August 24th, 2010
I, along with the Delivra Director of Marketing, Carissa Newton, attended the Blog Indiana 2010 Conference held at the Informatics and Communications Technology Complex this past weekend. It was a great event where several speakers offered their expertise about the world of blogging, social media, and related topics.
Carissa was one of the presenters during the 2-day event and spoke about blogging and how it was relatable to a marriage (an interesting combination!) in No Road is Long With Good Company. For those of you that couldn’t make it to the event, we will be posting video as soon as it is made available.
During the presentation and throughout the conference, Carissa was able to encourage (with Starbucks and iTunes giftcards) others to be guest bloggers on the Delivra blog. So, avid readers of eMailchatr: make sure you are staying tuned in for the next couple of weeks as we start to post some of these blogs written by experts in their given fields.
Furthermore, one of the conference attendees, John Uhri or @yOmbo (if you prefer), offered his “sketchnote” abilities and took notes from the several presentations he attended, Carissa’s being one of them.
For a look at the rest of his “sketchnotes”, please visit his blog! They are a creative, unique resource to see what some of the presenters from the Blog Indiana conference discussed.
Lavon Temple | Marketing
August 19th, 2010
It can not only be difficult to determine what resources and who you can trust online, but it is also a struggle to build your own credible online presence for others to use and come to rely on. The TPE blog this week addresses this by offering the insight of several business professionals, including our Delivra Director of Marketing, Carissa Newton. They offer their feedback on how to create this presence online and offline – while explaining and giving examples of how they’ve tried to create their own credible online presence.
To read the TPE blog and learn more about building credibility online, please click here!
August 13th, 2010
E-mail campaigns lead recipients to landing pages for a variety of reasons: to provide the customer or prospect with additional information, a video or registration for events, to get them to sign up for white papers or enter contests; or to request that they fill out a credit card form or take a survey, among other reasons.
Landing pages have some kind of mystique about them. Some e-mail marketers don’t really understand the mechanics behind how a landing page is built, so they tie up precious resources of their IT department and Web team to create landing pages for campaigns, or pay their e-mail service provider (ESP) an extra fee for a landing page creator.
There is an easier way. As marketers create e-mails for campaigns, they can use their ESP’s e-mail editor to create a separate HTML e-mail that will function as a landing page. The landing page can be stored in a content library, and an e-mail can link to the file.
Besides saving money and resources, there are many benefits to using the “e-mail as a landing page” method.
To find out the other benefits and read the rest of the BtoB article, click here.
For more information on landing pages, check out these other Delivra blog posts:
Make Your Own Landing Pages
Successful Landing Pages: 3 Tips
August 4th, 2010
For the past month, we’ve been running our first ever Extreme Email Makeover Contest. Well, today is the day that the winner is finally announced; actually, because of such a great lineup of entries, Delivra has chosen to award two participants an extreme email makeover. So, this is the day the winners are announced.
Read more of “Delivra Announces Two Extreme Email Makeover Winners”…
August 2nd, 2010
Only 1% of e-mail marketers send an automated welcome message to new subscribers, according to Listrak. This is a shame because welcome messages have the highest open rates of all email campaigns, Listrak says. (via MarketingCharts)
Given that – and given the fact that a new subscriber is the most positive of all customer touchpoints there could be – it is not surprising that few marketers take advantage of another, more depressing customer touchpoint to reach out and communicate: when he or she unsubscribes.
To read more of this MarketingVOX article, click here.
For more information on honoring your email recipients’ preferences, click here. If you’d like assistance in learning more about the best way to handle unsubscribes, please contact Delivra today! We’re here to help.
July 29th, 2010
The email industry has been around for more than a decade. In that time, industry leaders have done a great job of creating best practices for marketers to follow to ensure the success of their email marketing campaigns. It’s amazing to me, then, that so many email bad emails continue to be sent.
In my inbox today, I’ve received three emails from one marketer, two emails that showed nothing but an ad above the fold, and a daily email that I really only want to receive once a week.
I know that we can do better than this. As a first step to getting us on track, I have created a list of offensive emails. Do you see your emails on this list?
To find out the 7 emails you shouldn’t be sending, click here.
For more information about the best practices for sending your emails, please contact Delivra today and we can help!
Carissa Newton | Marketing
July 22nd, 2010
In business, mistakes are bound to happen and the TPE blog this week highlights some of those common mistakes. But, it also highlights several people’s insights and suggestions on how to avoid them as well. Our very own Director of Marketing at Delivra, Carissa Newton was cited and gave her opinion on a rather popular mistake made.
Although this blog is mostly focused on reaching those trying to start a business or have recently started a business it can be a great resource for all. Who doesn’t want to know of some common mistakes to avoid?!
To read more of the Biggest Business Mistakes to Avoid, click here!
July 21st, 2010
It’s very important to use design elements – such as color, art, logos, etc. – to make visual connection between your Web site and your e-mail. When you sign up e-mail list members on your Web site, you want the e-mail to be an extension of the site that your customers recognize. If there is a disconnect because the e-mail doesn’t look like the Web site, your subscribers may think your e-mail is spam.
Conversely, when you send out e-mails with a call to action that takes recipients back to a landing page, you don’t want to confuse those readers by sending them to a Web site that doesn’t look like the company you portray in your e-mail.
To read more of the BtoB Magazine article, Should my e-mail design match my Web site?, click here!
If you could use some guidance in figuring out the best way to make your e-mail design look more like your Web site, then call Delivra today at 866-915-9465 . We’re here to help and look forward to assisting you in your email marketing efforts!
Carissa Newton | Director of Marketing
July 16th, 2010
I’m very excited to announce we have been recognized as one of the 2010 Indiana Companies to Watch, an awards program presented by the Indiana Economic Development Corporation, its Small Business Development Center network, Purdue University and the Edward Lowe Foundation.
Forty-one companies from Indiana have been recognized as outstanding second-stage companies and will be honored during the third annual Indiana Companies to Watch awards program, held on Aug. 26 in Indianapolis.
Delivra is among 41 companies recognized in 2010. Click here to read more…
Carissa Newton | Marketing
July 16th, 2010
In yesterday’s blog post, we introduced the non-profit winner of the Infuse Initiative business grant. Today, we’re going to introduce this year’s small business winner – Professional Conventions & Meetings (ProCaM).
Read more of “Delivra to Provide Email Marketing Services to Professional Conventions & Meetings”…
