Last week we announced that we have integrated Cantaloupe.tv’s new VideoHereTM online video platform with our own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long. Signup for the Webinar Today!
Learn how Delivra, one of the original email software and services providers, has integrated Cantaloupe.tv’s new VideoHere™ online video platform with its own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long.
Facilitatiing the webinar is Carissa Newton, Director of Marketing joined by Andy Falkenstein of Cantaloupe. Join them to learn how easy VideoHere will be and how it can effectively help you engage your audience!
I have been watching the debate shape up surrounding the emergence of social media, it’s surge to success, and how it relates to email marketing. The debate goes on where one camp believes social media will replace the need for email entirely, whereas another camp believes when combined effectively with email marketing, it can only increase it’s reach and results. I’m sure if you’ve read earlier posts by me, you can probably guess which camp I choose to sit in.
I saw an interesting video today on a blog I follow called, Social Email Marketing that really emphasizes that point well. Check out the video below and let me know your thoughts, which camp are you and why?
Recently, I was meeting with a social media consultant and talking about the ways social media can virally spread a message effectively to tens of thousands of people that might not have seen it before. This consultant’s response, “Email marketing is old school, social is the way to go.” Then proceeded to say, “I only use social to market my services, in fact I don’t see a need for email marketing.” Now in listening to this I have to say I was a bit taken aback…I mean don’t all web-based services require that you have an email address? Don’t all social sites require an email? Aren’t social sites now gathering email opt-ins and data to aid in this process? I get that this consultant should live and practice what is preached, but aren’t you missing a prime opportunity for additional reach and further engagement if you don’t integrate?
Today we announced that we have integrated Cantaloupe.tv’s new VideoHereTM online video platform with our own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long.
VideoHere joins other video solutions in Delivra’s suite of email marketing solutions, but at a price point that makes it affordable for every marketer, according to Neil Berman, president of Delivra. “VideoHere is the kind of plug and play video integration tool that our clients have been asking for. The affordable system-starting at just $50 a month-is easy to use, feature rich, and provides insight into the success of each video.”
The integration with VideoHere enables Delivra’s clients to insert videos into their email campaigns with one-click, without the need for programming. Marketers can link video play buttons to a pre-built landing page developed by VideoHere or a marketer’s custom-built landing page. Marketers measure video performance with detailed tracking of video impressions, views, times completed, times shared, days viewed and drop off rate. The video player allows advanced sharing of videos via email, Twitter, Facebook and by embedded links on websites or blogs. Watch the video below to see how it works today!
“Studies show that video email campaigns increase click-through rates by two to three times, shortening the sales cycle and increasing revenues,” said Stacy Billanti, president of Cantaloupe.tv. “In addition, with VideoHere a marketer is able to enhance their online search efforts and increase their social media footprint using online video.”
Have questions or want to learn how to get started? Contact us at 317-915-9400 or at info@delivra.com.
Sometimes I feel like I have beat this social media trend into the ground, but just when I take a break, I see some genius marketing execution out there on some update or post.
Today, Delivra participated in an interview with Webmasterradio.fm and their Inboxed Show highlighting best practices and emerging trends in technology and email marketing. The show aired LIVE from the LeadsCon Las Vegas event where industry experts are currently gathered to learn, network and share effective lead generation strategies.
During our portion of the interview, Delivra responded to Jon Fondy’s questions regarding a recent BtoB Ask the Expert article titled, How do you get a recipient to read to the end of your email? We were able to share tips on how to ensure readers get to the end of your email. Here are a few of the tips discussed:
Link out to additional content
Stay above the fold
Be concise
Want to hear more? Listen to the podcast today! Have best practice questions, contact me at cnewton@delivra.com and I would be happy to help.
Over the years Marketing has evolved tremendously, and with the addition of new methods often comes confusion in terminology. Recently, I was asked this, “What is an ‘impression’ anyway?”
In traditional advertising terms, an “impression” is a measurement of how many people an advertisement can reach, often measured by the audience size. When you are talking about television or radio, this definition of the term makes sense because you are measuring how many people the advertisement might have been exposed to, not how many actually saw it. However, as marketing has changed to incorporate the potential of online media, the term “impression” has taken on a new meaning.
Brand and reputation are arguably among a company’s most valuable assets. For years, perception and word of mouth were intangible assets. Today, however, a brand’s reputation is more easily discernible in a world where a simple keyword search can garner results that range from good to disastrous. That tangible presence can quickly turn viral and make or break a brand within hours of being posted.
Last week, Delivra exhibited and attended the EEC’s Email Experience Evolution Conference in Miami. The conference was a chance to meet email marketers from around the world and hear their best practice insights for email marketing. The event was an excellent chance for us to learn what email marketers are doing and what works. The overriding theme of the event was email best practices and how email can serve as a bridge to multiple channels. Here is a Top 5 List of what we learned at the event.
The conference opened with Brian Harniman of Kayak speaking about how they have used email marketing to efficiently communicate with travel subscribers around the world. A relative newcomer to the travel marketplace, Kayak has to attract new customers in a highly competitive marketplace, but also do so efficiently given their size and resources. A veteran to email marketing, Brian outlined how Kayak has built their email marketing efforts through the use of testing. He emphasized that testing is one of the most important methods to employ to ensure you are engaging your audience regardless of size.
The Email Evolution Conference opened in Miami yesterday with a day full of pre-conference workshops, setup and a welcome reception. I’ve been able to meet with email marketers and vendors from the U.S. and Europe. I’m very interested to learn insight from so many talented marketers. For those able to attend, be sure to stop by Delivra’s booth #104 for your chance to win a Flip HD Camera! If you are unable to attend, not to worry, we will be sharing plenty of insight from the various events, workshops, roundtables and discussions.
For years I have followed best practices and industry guidelines to send email the right way. However, I have been learning in recent years that there is no best practice that is better to follow than to know the audience you send your email to and tailor your communications to what they want to read. Some of the rules I am learning to change…
Last week we announced that we have integrated Cantaloupe.tv’s new VideoHereTM online video platform with our own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long. Signup for the Webinar Today!
