Should my e-mail design match my Web site?

It’s very important to use design elements – such as color, art, logos, etc. – to make visual connection between your Web site and your e-mail.  When you sign up e-mail list members on your Web site, you want the e-mail to be an extension of the site that your customers recognize.  If there is a disconnect because the e-mail doesn’t look like the Web site, your subscribers may think your e-mail is spam.

Conversely, when you send out e-mails with a call to action that takes recipients back to a landing page, you don’t want to confuse those readers by sending them to a Web site that doesn’t look like the company you portray in your e-mail.

To read more of the BtoB Magazine article, Should my e-mail design match my Web site?, click here!

If you could use some guidance in figuring out the best way to make your e-mail design look more like your Web site, then call Delivra today at 866-915-9465 . We’re here to help and look forward to assisting you in your email marketing efforts!

Carissa Newton | Director of Marketing