It’s Worth Repeating: Subject Lines are KEY!

According to a 2007 Forrester Research study, 35% of subscribers open an email because of what’s in the subject line.

Although the data is three years old the message is more relevant than ever. Why?

I see many email marketers allocating significant resources to body copy, then in their haste to make deadlines, drop in a quickly conceived subject line.

What to do?  In my opinion, testing is the best way to determine what works.  Split test two or more offers. Wait a day. View the results. Act accordingly.  Looking for a resource on what are the areas you should work to improve?  Here’s a great article from Email Marketing Reports that outlines some excellent tips to ensure success.  And for good measure, here is a blog post from Entrepreneur.com that also outlines it well.

Neil Berman | President & CEO