Hot Topics at the E-Mail Evolution Conference

The 2010 EEC Email Evolution Conference once again attracted the movers and shakers of the e-mail marketing industry. Here is a handful of interesting ideas discussed that I thought were worth sharing.

• Video gives a consistent 2-3x click-through rate compared to e-mails without video.
• Provide an opt-in form on your company Facebook page to help grow your list.
• Track where your opt-ins come from so that your can budget more time and money into developing those streams.
• Spend time on your welcome message…get it right and make it count.
• How do your e-mails look with images turned off? Can your recipient get enough information that would drive them to turn on the images?
• E-mails help your Customer Life Cycle…Welcome, Engage, Reward, Retain, Reconnect/Acquire.
• You need to sell your e-mail program…prospects need to know why they should sign up.

Good information, great debates, and excellent panels…I look forward to EEC 2011.

Scott Cramer | Sales & Business Development