Growing, learning, sharing

Sometimes it is hard to believe that I’ve been working at Delivra for 6 and a half years. When I look back to the early years, it is, at times, difficult to recognize.

Thankfully, the days of sharing a cramped office with others (as well as the company printer and refrigerator) went away long ago. We’ve also done a great job of bringing in many outstanding new employees who are –at the same time– great at what they do and share Delivra’s commitment to our customers’ success.

The industry has changed significantly as well. “Email Marketing? What’s that?” was the most common response that I would hear when describing what I do for a living. Followed almost immediately by “So, it’s you sending me all those Viagra emails! Hardy har har. Wink, wink, nudge, nudge.” Email as a marketing channel was still so foreign to many, that their only point of reference was SPAM. That was extremely frustrating. I tried to use it as teaching opportunity, but it was frustrating none the less.

And then CAN-SPAM went into effect. And there were many that thought it would be a huge obstacle for the industry. It was anything but that. Anything that helps define what is and is not legitimate email marketing is beneficial to reputable service providers like Delivra. And it started to filter out to the masses, who began to say things like “Oh, you mean like the newsletters I receive telling me about new exhibits at the Eiteljorg Museum? I love those.”

I’m always excited when someone tells me that they received an email from a company or organization using our service. And even better, when they say “Oh, maybe you can help my company. We know we could be using email better.” No longer do I have to explain what Email Marketing is. Now I have the opportunity (daily) to help people improve their communications. I can show them how to really dig into the reports and make sure that they’re delivering the most relevant messages to the right audience.

So… what are you looking to do with email?

We’re here to help.

Kris Dougherty | Deliverability & Operations