Comments on: Email A-B Split Testing–If you are going to win, you have to play the game http://blog.delivra.com/index.php/2009/10/email-ab-split-testing-if-you-are-going-to-win-you-have-to-play-the-game/ Delivra provides world-class email marketing services. Get your free situation analysis today! Thu, 29 Jul 2010 12:56:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Charles http://blog.delivra.com/index.php/2009/10/email-ab-split-testing-if-you-are-going-to-win-you-have-to-play-the-game/comment-page-1/#comment-174 Charles Wed, 23 Dec 2009 22:43:28 +0000 http://blog.delivra.com/?p=441#comment-174 Running A/B tests on email distribution is a great tip that so many people over look. The most simple (yet often overlooked) metric is a basic test of subject line vs open rate. Just getting the message open is a huge stumbling block so increasing this rate will almost definitely lead to increased conversions. The 10/10/80 approach that you mentioned above is a perfect way to start testing this metric. Running A/B tests on email distribution is a great tip that so many people over look.

The most simple (yet often overlooked) metric is a basic test of subject line vs open rate. Just getting the message open is a huge stumbling block so increasing this rate will almost definitely lead to increased conversions.

The 10/10/80 approach that you mentioned above is a perfect way to start testing this metric.

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]]> By: 10 Ways to Stand Out from the Crowd and Win | Kyle Lacy, Social Media - Indianapolis http://blog.delivra.com/index.php/2009/10/email-ab-split-testing-if-you-are-going-to-win-you-have-to-play-the-game/comment-page-1/#comment-7 10 Ways to Stand Out from the Crowd and Win | Kyle Lacy, Social Media - Indianapolis Tue, 20 Oct 2009 21:53:21 +0000 http://blog.delivra.com/?p=441#comment-7 [...] Email Marketing is not dead and it will give you an edge over the competition if done right. I will leave this up to the professionals over at Delivera: If You are Going to Win. You Have to Play the Game! [...] [...] Email Marketing is not dead and it will give you an edge over the competition if done right. I will leave this up to the professionals over at Delivera: If You are Going to Win. You Have to Play the Game! [...]

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