February 8th, 2010
Last week, Delivra exhibited and attended the EEC’s Email Experience Evolution Conference in Miami. The conference was a chance to meet email marketers from around the world and hear their best practice insights for email marketing. The event was an excellent chance for us to learn what email marketers are doing and what works. The overriding theme of the event was email best practices and how email can serve as a bridge to multiple channels. Here is a Top 5 List of what we learned at the event.
The conference opened with Brian Harniman of Kayak speaking about how they have used email marketing to efficiently communicate with travel subscribers around the world. A relative newcomer to the travel marketplace, Kayak has to attract new customers in a highly competitive marketplace, but also do so efficiently given their size and resources. A veteran to email marketing, Brian outlined how Kayak has built their email marketing efforts through the use of testing. He emphasized that testing is one of the most important methods to employ to ensure you are engaging your audience regardless of size.
Read more of “Email Bridges Multiple Channels: EEC Conference Wrap-up”…
February 5th, 2010
According to a 2007 Forrester Research study, 35% of subscribers open an email because of what’s in the subject line.
Although the data is three years old the message is more relevant than ever. Why?
Read more of “It’s Worth Repeating: Subject Lines are KEY!”…
February 4th, 2010
Have you ever heard the mantra, “Your data is only as good as the database behind it”? With today’s technologies like email marketing and CRM, organizations have a wealth of data in which to use in managing their business and communications. We’ve talked previously about the data you bring into your Delivra account. How it can be used as a CRM. How you can personalize messaging from the data. How you can segment and target your audience with various mailings. The opportunities are endless really…if you can think it, your data can support it with Delivra!
With email, you often need a set criteria of data for a mailing like First Name, Last Name, Full Name and Email Address. However, did you know that you can bring in additional data (also known as User-Defined Fields) either from your CRM, your day-to-day administration system, or simply from an Excel file? By bringing in additional data, you are able to further customize and target your mailings. Here are just a few quick examples:
February 3rd, 2010
Our own Carissa Newton, tweeting from the EEC conference in Miami, mentions a case study presentation in which it was mentioned that Publisher’s Clearing House improved their email marketing ROI by removing inactive subscribers from their mailing list and divided the remainder into “actionable” segments for targeting.
I’m not at the conference, so I don’t have all the details, but I’m not surprised by the result. It’s a great example of a paradox–that which runs counter to our intuition and so seemingly can’t be true, but is.
Read more of “Brooks’ Law and Email Marketing”…
February 2nd, 2010
The Email Evolution Conference opened in Miami yesterday with a day full of pre-conference workshops, setup and a welcome reception. I’ve been able to meet with email marketers and vendors from the U.S. and Europe. I’m very interested to learn insight from so many talented marketers. For those able to attend, be sure to stop by Delivra’s booth #104 for your chance to win a Flip HD Camera! If you are unable to attend, not to worry, we will be sharing plenty of insight from the various events, workshops, roundtables and discussions.
Read more of “Evolve with the email experts!-Email Evolution 2010″…
February 1st, 2010
MarketingSherpa’s Email Summit in Florida last week gave marketers something to think about. When a group of bright minds get together, it’s my opinion that we should pay attention. Below is a synopsis of the major summit themes presented by MarketingSherpa
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Read more of “7 Ways to Improve your Email Marketing in 2010″…
January 29th, 2010
I get a lot of questions from large senders that all follow the lines of “what can I do to make sure my emails make it to the inbox?” Enough so that I sometimes feel like a broken record. Which is why it is always nice to find someone else answering the question the same way. I recently read an interview with Mario Marlisa, Channel Relations EMEA at Return Path, on the topic of Email Deliverability, and found his answer to the question perfectly aligned with the advice we’ve been providing for to our own customers.
Read more of “Large email list? Get delivered with segmentation and engagement”…
January 28th, 2010
For the second consecutive year, Delivra has been selected by Rose-Hulman Institute of Technology to participate in its Entreprenurial Internship Program (EIP). Funded by a grant from the Lilly Foundation, the EIP provides incentives for Indiana companies to offer three-month summer internships to qualified students.
Carissa and Anthony at our table, with our new displays by Thompson-Kerr
Much has been written in recent years about the “Brain Drain” phenomenon, in which the state’s best and brightest college graduates often wind up leaving Indiana to pursue their chosen careers. So we’re excited to be part of a program that exposes Hoosier students to the opportunities available at high-tech, entreprenurial companies in their own backyard.
Rose-Hulman was recently named the top undergraduate engineering school in the country by U.S. News & World Report for the 11th consecutive year! It’s because of that reputation, and because of our selection to the EIP, that we kicked off our 2010 intern recruiting efforts yesterday at Rose-Hulman’s Winter Career Fair.
Read more of “Doing Our Part to Stop the Brain Drain”…
January 27th, 2010
We have over 50 columns of demographic data for each email address that our clients enter into our database. That is what is so nice about our business process; clients can enter as much or as little information as they want.
Our system is built so that our clients can upload any kind of data they want: letters, numbers, dates; if they can think of data they want to track, we can put it in our database. We have enough customizable columns in our members database that we can enter information tracking any kind of demographic data.
Read more of “Have data, will segment”…
January 26th, 2010
For years I have followed best practices and industry guidelines to send email the right way. However, I have been learning in recent years that there is no best practice that is better to follow than to know the audience you send your email to and tailor your communications to what they want to read. Some of the rules I am learning to change…
