Last week we announced that we have integrated Cantaloupe.tv’s new VideoHereTM online video platform with our own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long. Signup for the Webinar Today!
Learn how Delivra, one of the original email software and services providers, has integrated Cantaloupe.tv’s new VideoHere™ online video platform with its own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long.
Facilitatiing the webinar is Carissa Newton, Director of Marketing joined by Andy Falkenstein of Cantaloupe. Join them to learn how easy VideoHere will be and how it can effectively help you engage your audience!
On Friday, February 12, I tuned in to watch the Olympic opening ceremony. I had already read online about the untimely death of Nodar Kumaritashvili, a member of the Georgian luge team who died following a crash in training earlier that day, so I wasn’t surprised that NBC opened its programming by covering the story.
Don’t believe government jobs reports. Unless you don’t want a job…
Delivra is hiring. Businesses are hiring. Jobs are out there. But job seekers must be flexible and proactive to land a position.
I see many resumes weekly. They come in through our website form. How many of these job seekers follow up with a phone call or just walk in the door of our office to follow up?
I have been watching the debate shape up surrounding the emergence of social media, it’s surge to success, and how it relates to email marketing. The debate goes on where one camp believes social media will replace the need for email entirely, whereas another camp believes when combined effectively with email marketing, it can only increase it’s reach and results. I’m sure if you’ve read earlier posts by me, you can probably guess which camp I choose to sit in.
I saw an interesting video today on a blog I follow called, Social Email Marketing that really emphasizes that point well. Check out the video below and let me know your thoughts, which camp are you and why?
Recently, I was meeting with a social media consultant and talking about the ways social media can virally spread a message effectively to tens of thousands of people that might not have seen it before. This consultant’s response, “Email marketing is old school, social is the way to go.” Then proceeded to say, “I only use social to market my services, in fact I don’t see a need for email marketing.” Now in listening to this I have to say I was a bit taken aback…I mean don’t all web-based services require that you have an email address? Don’t all social sites require an email? Aren’t social sites now gathering email opt-ins and data to aid in this process? I get that this consultant should live and practice what is preached, but aren’t you missing a prime opportunity for additional reach and further engagement if you don’t integrate?
Today we announced that we have integrated Cantaloupe.tv’s new VideoHereTM online video platform with our own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long.
VideoHere joins other video solutions in Delivra’s suite of email marketing solutions, but at a price point that makes it affordable for every marketer, according to Neil Berman, president of Delivra. “VideoHere is the kind of plug and play video integration tool that our clients have been asking for. The affordable system-starting at just $50 a month-is easy to use, feature rich, and provides insight into the success of each video.”
The integration with VideoHere enables Delivra’s clients to insert videos into their email campaigns with one-click, without the need for programming. Marketers can link video play buttons to a pre-built landing page developed by VideoHere or a marketer’s custom-built landing page. Marketers measure video performance with detailed tracking of video impressions, views, times completed, times shared, days viewed and drop off rate. The video player allows advanced sharing of videos via email, Twitter, Facebook and by embedded links on websites or blogs. Watch the video below to see how it works today!
“Studies show that video email campaigns increase click-through rates by two to three times, shortening the sales cycle and increasing revenues,” said Stacy Billanti, president of Cantaloupe.tv. “In addition, with VideoHere a marketer is able to enhance their online search efforts and increase their social media footprint using online video.”
Have questions or want to learn how to get started? Contact us at 317-915-9400 or at info@delivra.com.
Here’s the latest spin on why email marketers shouldn’t have to worry about opt-ins. According to the CEO of one marketing database company, this time, it’s the economy. Because, really, who can afford to follow best practices these days? Desperate times, desperate measures, and all that. Naturally, his company is there for you in these troubled times. Go ahead and read the whole thing, including (especially) the comments. I’ll wait right here…
Sometimes I feel like I have beat this social media trend into the ground, but just when I take a break, I see some genius marketing execution out there on some update or post.
Like just about everyone else, I’ve been watching the Winter Olympics. I am amazed at what athletes can accomplish on skis, skates, luges, sleighs and snowboards. After the slalom qualifications, my knees and back hurt for days in sympathy.
Watching the Olympics has also given me a greater appreciation for all the coordination that has gone on behind the scenes to make these events a reality. The scope is mind-boggling. The infrastructure and facilities for the nine Olympic venues in the greater Vancouver area and in Whistler cost the city of Vancouver nearly $6 billion.
As I watched the drama unfold at the games, it occurred to me there are several lessons from Vancouver 2010 that can be applied to email marketing. Read my full article from MediaPost here!
Now that our user interface has had its recent facelift, it’s time that our online help pages were revised as well, for all the same reasons. For too long, we have relied on help content provided by our main technology partner, but that content no longer makes enough sense to our users since we’ve added new technology partners and made so many improvements of our own to the Delivra platform.
So we recently hired a technical writer to create an online help file that would be unique and proprietary to Delivra. Our writer was new to email marketing, so had some research to do before he could start authoring help content. One day, after he read about our clickstream- and purchase-tracking capabilities, he told me something like this:
Including a signup form on your website is easier than you might think.
Delivra’s system has an easy to use subscribe form builder (found under the “Web Forms” options in the “Utilities” section) which lets you choose what data you wish to collect. Additionally, you’re also able to control the subscriber’s experience after they sign-up with options like directing them to a specific landing page or sending them an automated confirmation message. Once you’ve selected your options, just click “Get HTML” and the system will provide you with the code to paste into your website.
Last week we announced that we have integrated Cantaloupe.tv’s new VideoHereTM online video platform with our own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long. Signup for the Webinar Today!
